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My Little Edinburgh

This creator shares content about their life in Edinburgh, including visits to local bookshops, cafes, and scenic spots. They often document walks through the city, especially on rainy days, and explore local art and events. Their videos also feature outfit inspiration and their experiences attending theatre shows and themed events like a 'Friends' musical parody and 'The Traitors' immersive game.

Where to find My Little Edinburgh

Followers441K
Avg views2.4K
Engagement11.5%
Sourced from public data
Instagram ·mylittleedinburgh
Followers498K
Avg views6.5K
Engagement25.0%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does My Little Edinburgh make?

My Little Edinburgh offers a charming glimpse into life in Scotland's capital, perfect for brands looking to connect with an engaged audience. Through engaging TikToks and Instagram Reels, they showcase the city's hidden gems, from cozy bookshops and cafes to picturesque walks, often embracing the atmospheric rainy days. Their content also highlights stylish outfit inspiration and exciting event experiences, including theatre and unique themed immersive games, providing a vibrant and authentic portrayal of Edinburgh living.

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Bookshop wanders..

Slow wanders on rainy days around my favourite bookshops and this one is a particular favourite. Did I leave with yet another bookshop tote bag? How could I not!

A must stop when visiting Edinburgh!

📍 The Gently Mad
The rainiest day ♥️

I haven’t felt very whimsical lately. So I put on my favourite coat and took myself a wander around Dean Village in the rain. 

Love a romanticised wee walk 🫶🏻
One Day - The Musical

What a night! Didn’t know HOW they were going to make it work, but they did! Also, the on stage seating? Felt like you were part of the show and I LOVED IT!

Sharon Rose was amazing, Jamie Muscato gave 90s Hugh Grant (in the best way). 

They even had tissues in the merch. You’ll need them! 

*pr invite* @The Royal Lyceum Edinburgh ✨

#edinburgh #onedaymusical #theatretok #emanddex
When it’s warm enough to wander with an iced coffee 👌🏻

#springoutfits #springmorning #springedinburgh #edinburgh

Who is My Little Edinburgh’s audience?

My Little Edinburgh's audience is likely comprised of individuals interested in UK travel, particularly Scotland, with a strong affinity for lifestyle content, fashion, and literary culture. Their high engagement rates (TikTok 11.52% ER, Instagram 25.01% ER) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and responsive community. This suggests strong intent signals for recommendations related to Edinburgh experiences, bookshops, and curated outfits, promising high-quality engagement and conversion potential for relevant brands.

Which creators are similar to My Little Edinburgh?

If you're looking for creators like this creator, you'll love lifestyle bloggers who share their favorite bookshops, outfits, and local events in their city.

sabrina

Instagram @sabrina.nordlund

This creator produces social media content focused on their daily life and explorations within Edinburgh, Scotland. They frequently share videos reviewing local businesses, such as saunas, cafes, and restaurants, often incorporating these experiences into 'day in the life' vlogs. The content also features tours of Edinburgh's landmarks, including its Christmas market and Old Town, capturing the city's atmosphere. Furthermore, the creator shares personal shopping hauls and posts aesthetically styled content.

Fashion
Food
Lifestyle

iangblack

TikTok @iangblack · Instagram @iangblack

This creator posts videos about their experiences and travels in Scotland, particularly Edinburgh. They showcase traditional festivals like the Edinburgh Torchlight Procession and Up Helly Aa, as well as the Edinburgh Fringe Festival. The creator also shares their daily life as a content creator, highlighting technology and coffee machines. Their content often features iconic Scottish landmarks and scenery.

Adventure
Educational
Interviews/VoxPop

Emma Dyason

TikTok @emmadyasonugc · Instagram @emmadyason

This creator posts content about a variety of experiences, predominantly in Scotland. Their videos feature travel, including hiking and road trips through the Scottish Highlands, often highlighting natural landscapes like Glencoe and lochs. They also share reviews of food establishments, such as Mexican restaurants in Edinburgh, and immersive entertainment experiences like those at the Edinburgh Fringe festival. Additionally, the creator covers topics like skincare routines and offers practical tips, such as ways to save money at festivals.

Adventure
Food
Lifestyle

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