What kind of content does Mummy 23 make?
Mummy 23 offers a warm and inviting glimpse into her life on TikTok. Her content beautifully blends the joy of home cooking, showcasing delicious recipes like samosas and chicken curry, with meaningful reflections on religious observations, particularly during Ramadan. Through relatable stories about relationships and personal feelings, often set to music, she creates an authentic and engaging space for her audience.
Are you a brand that鈥檚 partnered with Mummy 23?
Verify your partnershipWho is Mummy 23鈥檚 audience?
Mummy 23's audience is likely comprised of individuals interested in family-oriented content, particularly those observing religious holidays like Ramadan and seeking practical advice on food preparation. Their intent signals suggest a desire for relatable lifestyle content, potentially seeking inspiration for family meals and insights into maintaining relationships. With a TikTok engagement rate of 3.23%, Mummy 23 is performing above the benchmark (3.0%), indicating a highly engaged and receptive audience that actively interacts with her content.
Which creators are similar to Mummy 23?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in family-friendly food prep, celebrating religious traditions like Ramadan, and exploring meaningful relationships through music.
Becki Jones
TikTok @beckijones4
This creator posts videos about their experiences as a content creator, including reflections on their mental health and the impact of social media. They share recipe ideas, hauls from shopping trips, and vlogs about their daily activities. The creator also discusses personal growth, self-care, and their decision to take a break from social media to prioritise their well-being. They express gratitude for their audience and the opportunities they have had.
Simy
TikTok @iamsimy96 路 Instagram @iamsimy96
This creator posts videos about food, including traditional dishes and everyday meals like sandwiches and wraps. They also share content related to travel, featuring locations such as Turkey. Additionally, the creator engages with challenges and participates in gender reveal videos.
Misty Kitchen
TikTok @misty.kitchen 路 Instagram @mistyskitchen
This creator shares cooking videos, focusing on a variety of dishes. They demonstrate recipes for both sweet and savoury items, including traditional sweets like burfi and khaja, as well as main courses such as tandoori drumsticks and chicken pastry. The content often features popular street food items like dahi puri and loaded baked potatoes. Religious reflections, particularly Islamic teachings and prayers, are also a recurring theme in their posts.
Frequently asked questions
Sign in to view Mummy 23's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mummy 23 today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Mummy 23 on your creator campaign.