What kind of content does Mummy Smithy make?
Mummy Smithy offers an authentic look into everyday life, blending relatable lifestyle content with engaging product reviews. On TikTok, she frequently highlights exciting finds from 'deal drops,' showcasing everything from beauty essentials to fashion hauls. Her Instagram complements this with a focus on home decor and personal reflections, providing brands with a platform that connects genuine consumer experiences with aspirational lifestyle content.
Are you a brand that’s partnered with Mummy Smithy?
Verify your partnership
Who is Mummy Smithy’s audience?
Mummy Smithy's audience is likely comprised of UK-based consumers actively seeking value and inspiration in their purchasing decisions, particularly within fashion, home decor, and lifestyle categories. Their high engagement rates (TikTok 6.01%, Instagram 7.45%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and loyal community. This suggests strong intent signals for product recommendations and deal drops, with a high likelihood of conversion and positive sentiment.
Which creators are similar to Mummy Smithy?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking authentic product reviews, exciting deal drops, and inspiration for fashion, home decor, and everyday lifestyle.
Cat Keenan
TikTok @itscatkeenan · Instagram @itscatkeenan
This creator shares videos reviewing a variety of products. The content includes fashion items such as two-piece outfits, shorts, and gym sets, as well as accessories like suitcases and bags. They also showcase beauty products, including tan and lip gloss. Some videos feature household items and food, with a particular interest in sweets and coconut water. The creator frequently uses the hashtag #tiktokmademebuyit.
The Smithy Family
TikTok @thesmithyfamily · Instagram @thesmithyfamily
This creator posts videos featuring their interactions with Jack and Nick, often involving humorous situations and conversations. Many videos explore the dynamic between the characters, such as Jack's apparent misunderstandings or Nick's reactions to events. The content also includes product features, like instant print cameras and PlayStation 5 maintenance tips, alongside sponsored segments for sportswear.
chelsea_ekwe
TikTok @chelsea_ekwe
This creator shares videos showcasing a range of products they have purchased and reviewed. Topics include beauty items such as makeup, press-on nails, and skincare, as well as fashion items like trench coats and two-piece sets. They also feature practical items such as storage bags and laundry bags. The creator often highlights products found on TikTok Shop and includes hashtags related to deals and popular trends.
Frequently asked questions
Sign in to view Mummy Smithy's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mummy Smithy today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mummy Smithy on your creator campaign.