What kind of content does Clare Hooper make?
Clare Hooper shares charming DIY craft projects across TikTok and Instagram, with a focus on upcycling and seasonal decor. Her content showcases how to transform everyday items and charity shop finds into beautiful, handmade pieces, from lavender heart bags to unique garden features. Brands can connect with Clare's audience through her engaging, resourceful approach to crafting and sustainable living.
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Who is Clare Hooper’s audience?
Clare Hooper's audience is likely composed of DIY enthusiasts and individuals interested in sustainable living and home decor, primarily from the UK. Their intent signals are strong, indicating a desire for practical, actionable craft ideas and inspiration for seasonal projects. Engagement rates on both TikTok (11.71%) and Instagram (6.28%) significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), suggesting a highly receptive and actively participating community. This high engagement quality presents a valuable opportunity for brands seeking to connect with a passionate and responsive audience interested in creative, eco-conscious content.
Which creators are similar to Clare Hooper?
If you're looking for creators like this, you'll love DIYers who share clever craft projects, upcycling ideas, and seasonal decorations for a sustainable home.
Rosie UGC Creator
Instagram @ohhsorosie
This creator makes content focused on crafts and DIY projects. They share tutorials for seasonal decorations like Valentine's Day heart garlands, Halloween ghost bows, and personalised Christmas baubles. The creator also posts about wedding planning advice, including colour schemes and stationery, and shares updates on their personal life such as their children and nail art.
Laura Prietto
Instagram @_laura_prietto
This creator shares DIY craft projects and creative ideas. Many of their videos focus on upcycling household items like cardboard boxes and egg cartons into decorative pieces. They also showcase whimsical baking and drink presentation ideas, often inspired by online trends. The content includes tutorials for decorations, gift wrapping, and party accessories, with a particular emphasis on crafts suitable for children.
Jenna Roberts
Instagram @jennafifi
This creator shares videos about a variety of topics including crafting, cooking, and travel. They often post DIY tutorials for holidays such as Christmas, including making gift tags, wrapping paper, and edible gifts. The creator also shares recipes for festive bakes and cocktails. Additionally, they feature travel guides to places in the UK, such as Lyme Regis and Glastonbury.
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