What kind of content does modernmidlifemum make?
modernmidlifemum offers a candid look into everyday life on TikTok, blending relatable family moments with the joy of dog ownership, featuring their beloved Malamute, Floki. They openly share personal experiences, including navigating health journeys and celebrating family activities, while also keeping viewers updated on lifestyle trends and shopping hauls. This authentic approach creates a warm and engaging space for followers.
Are you a brand that’s partnered with modernmidlifemum?
Verify your partnership
Who is modernmidlifemum’s audience?
modernmidlifemum's audience is likely comprised of individuals, primarily women, navigating similar life stages and interests, such as family, personal health, and pet ownership, with a strong geographical concentration in Great Britain. Their intent signals suggest a search for relatable content, practical advice, and authentic personal narratives. The creator's TikTok engagement rate of 11.16% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly engaged and receptive audience, suggesting strong potential for brand partnerships and community building.
Which creators are similar to modernmidlifemum?
If you're looking for creators like this, you'll love relatable content about family, health, and the everyday joys of dog ownership.
Robyn Hobson
TikTok @robynlouisehobson · Instagram @robynlouisehobson
This creator shares videos featuring their purchases from small businesses, often unboxing handmade items like bags. They also post about their dog, including spa days and outfits. The creator shares content related to self-care, such as visiting nail salons and using LED face masks, as well as enjoying meals out. They also share personal moments like celebrating birthdays and expressing grief for loved ones.
CHAR
Instagram @trufflebirch
This creator shares videos about their daily life, often including their dogs. They document trips to places like the Lake District and Essex, as well as shopping excursions to stores like Boots and Space NK. The creator also posts about product hauls, skincare routines, and preparations for holidays such as Valentine's Day and Christmas. Their content frequently features their pets, highlighting their experiences as a 'dog mum'.
Jane Dowden
TikTok @mum_and_a_mic · Instagram @mum_and_a_mic
This creator shares content about fashion, including outfit choices from various brands and fashion from the 90s and 00s. They also post humorous videos related to everyday life, such as dealing with laundry and the school holidays. The creator discusses personal experiences, including life after divorce and travel, and also shares skincare routines and product recommendations.
Frequently asked questions
Sign in to view modernmidlifemum's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with modernmidlifemum today
You can use Nutcake’s agentic tools for free. Sign up today to work with modernmidlifemum on your creator campaign.