What kind of content does Michaela Shoebridge make?
Michaela Shoebridge creates engaging video tutorials on home improvement and DIY projects, specializing in upcycling furniture from retailers like IKEA and JYSK. Her content, shared on Instagram, offers practical advice on everything from building media units and adding hidden storage to installing solar panels. Michaela also shares festive decorating tips and personal renovation journeys, demonstrating how to achieve a bespoke look for any home.
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Who is Michaela Shoebridge’s audience?
Michaela Shoebridge's audience is likely comprised of individuals interested in practical, hands-on home improvement and decor projects, particularly those seeking inspiration for upcycling and DIY tutorials. Their high Instagram engagement rate (5.02%) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%), indicating a highly receptive and actively participating follower base. This suggests strong intent signals for purchasing related products or services, and a high potential for quality engagement through comments, shares, and direct interaction with sponsored content.
Which creators are similar to Michaela Shoebridge?
If you're looking for creators like this, you'll find them perfect for anyone seeking inspiration and step-by-step guidance for their next DIY home improvement or upcycling project.
Siobhan Hannah Murphy
Instagram @interiorcurve
The creator posts videos about home interior design, showcasing renovations and styling projects. They often feature products from brands like Annie Sloan and Karndean, highlighting specific design elements such as herringbone flooring and painted furniture. The content also includes lifestyle aspects, such as outfit of the day videos and sharing finds from car boot sales and vintage markets.
Sana Sherwani
Instagram @apieceofmyglamhome
This creator posts videos about home improvement and decoration. They share tips on how to refresh spaces on a budget, including DIY projects and renter-friendly options. Topics include kitchen organisation, creating ambiance with lighting, and seasonal decor. They also feature product reviews and recommendations for home goods.
Danni
Instagram @mycosyhyggehome
This creator posts content primarily focused on home decor and lifestyle. Their videos and photos often feature their home, showcasing a neutral aesthetic and clean, tidy spaces. They share insights into home improvements, such as bathroom renovations, and demonstrate seasonal styling, particularly for autumn and Christmas. The content also includes glimpses into their daily routines and personal reflections on home life.
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