What kind of content does Michaela Shoebridge make?
Michaela Shoebridge creates inspiring DIY and home improvement content, primarily on Instagram. Her videos focus on upcycling furniture from retailers like IKEA and JYSK, transforming them into bespoke pieces. Michaela shares detailed tutorials for projects such as building media units and adding hidden storage, alongside practical tips for home decorating, especially for festive occasions. She also openly discusses her renovation experiences, offering relatable insights into home improvement challenges.
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Who is Michaela Shoebridge’s audience?
Michaela Shoebridge's audience is likely comprised of individuals interested in home improvement, DIY projects, and sustainable decorating, primarily based in the UK. Their intent signals are strong, indicated by a high engagement rate (ER) of 5.02% on Instagram, significantly surpassing benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and actively participating community, eager for tutorials and inspiration, offering excellent potential for brand partnerships focused on home goods, tools, or craft supplies.
Which creators are similar to Michaela Shoebridge?
If you're looking for creators like this creator, you'll find inspiration for your next DIY home improvement project, upcycling adventure, or decorating tutorial.
Siobhan Hannah Murphy
Instagram @interiorcurve
The creator posts videos about home interior design, showcasing renovations and styling projects. They often feature products from brands like Annie Sloan and Karndean, highlighting specific design elements such as herringbone flooring and painted furniture. The content also includes lifestyle aspects, such as outfit of the day videos and sharing finds from car boot sales and vintage markets.
Danni
Instagram @mycosyhyggehome
This creator posts content primarily focused on home decor and lifestyle. Their videos and photos often feature their home, showcasing a neutral aesthetic and clean, tidy spaces. They share insights into home improvements, such as bathroom renovations, and demonstrate seasonal styling, particularly for autumn and Christmas. The content also includes glimpses into their daily routines and personal reflections on home life.
The_Jolly_Reno
TikTok @the_jolly_reno
This creator posts videos about home renovation and DIY projects. They often share 'before and after' transformations of different rooms in their house, showcasing the process of painting, decorating, and updating their living spaces. They also create content related to crafts, such as festive decorations, and comedic lip-sync videos inspired by popular culture.
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