What kind of content does Mimi make?
Mimi offers a vibrant blend of makeup tutorials and honest product reviews, often showcasing the latest high-end collections on Instagram. Beyond beauty, she shares relatable reflections on relationships, self-improvement, and life's journey. Her engaging videos seamlessly combine makeup demonstrations with spoken-word insights, set to trending music, creating a unique and authentic lifestyle narrative.
Are you a brand that’s partnered with Mimi?
Verify your partnership
Who is Mimi’s audience?
Mimi's audience is likely comprised of individuals interested in beauty, makeup, and lifestyle content, with a strong presence in Romania. Their high Instagram engagement rate (6.54% ER) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations and tutorial content, promising high-quality engagement and potential for conversion on sponsored campaigns.
Which creators are similar to Mimi?
If you're looking for creators like this creator, you'll find makeup and beauty tutorials and reviews perfect for those seeking lifestyle inspiration.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Hanna
Instagram @not_another_hanna
This creator shares videos featuring make-up and fashion content. They often showcase new make-up products, including lipsticks and eye shadow, and demonstrate how to apply them. The creator also shares outfits and discusses fashion items, sometimes featuring designer brands. Some videos include glimpses of the creator's personal style and daily life.
MIMI SHOU
Instagram @meemshou
This creator posts content related to lifestyle, beauty, and relationships. They share makeup tutorials, discuss cosmetic treatments, and review luxury items such as diamonds and designer cosmetics. The creator also shares personal vlogs documenting their life in New York, including experiences with dating and therapy, often with a humorous or relatable tone.
Frequently asked questions
Sign in to view Mimi's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mimi today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mimi on your creator campaign.