What kind of content does Mimi Malthouse make?
Mimi Malthouse shares engaging beauty and fashion content across TikTok and Instagram. Her videos feature detailed makeup tutorials, exciting hair transformations, and honest product hauls, often highlighting brands like Kylie Cosmetics and NARS. Mimi also offers style inspiration through her fashion choices and shares vibrant travel diaries from destinations like the South of France and Marrakech.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is likely comprised of individuals interested in aspirational lifestyle content, specifically within beauty, fashion, and travel. Her strong Instagram engagement rate (4.95%) significantly outperforms the benchmark (1.5%), suggesting a highly dedicated and responsive community on that platform. While her TikTok engagement is below benchmark (0.15% vs. 3.0%), the sheer volume of followers indicates potential reach. This audience is likely seeking inspiration, product recommendations, and aspirational travel experiences, demonstrating a high intent for discovery and potential conversion.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like Mimi Malthouse, you'll find them perfect for brands targeting audiences interested in beauty, fashion, makeup, hair, and travel inspiration.
Brenna Austin
Instagram @brenna_anastasia
The creator posts about fashion and beauty. Their content includes make-up tutorials, outfit inspiration, and haul videos featuring luxury items. They also share their experiences travelling to places such as the South of France and Arizona, often documenting their outfits and the scenery. The creator frequently partners with brands for sponsored content, particularly focusing on beauty products like mascara and primers.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
Instagram @alyssadownsworth
This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
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