What kind of content does Mimi Malthouse make?
Mimi Malthouse shares engaging beauty and fashion content across TikTok and Instagram. Her videos feature detailed makeup tutorials, hair transformations, and exciting product hauls, often highlighting brands like Kylie Cosmetics and NARS. Mimi also inspires followers with her personal style and travel diaries from destinations like the South of France and Marrakech, making her a go-to for brands seeking authentic, aspirational lifestyle content.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is likely comprised of individuals interested in aspirational lifestyle content, specifically within beauty, fashion, and travel. Her significantly higher engagement rate on Instagram (4.95% ER) compared to TikTok (0.15% ER) suggests a highly invested and receptive community on the former, far exceeding typical benchmarks (Instagram ~1.5% ER). This indicates strong intent signals for product recommendations, tutorials, and curated experiences. While her TikTok presence is substantial, the lower ER points to a need for content optimization to foster deeper engagement there. Overall, her audience demonstrates a clear appetite for visually driven, trend-focused content.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like Mimi Malthouse, you'll find them perfect for brands targeting audiences interested in beauty, fashion, makeup, hair, and travel inspiration.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
Instagram @alyssadownsworth
This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
TikTok @marybridgetstanleyx · Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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