What kind of content does Mimi Malthouse make?
Mimi Malthouse shares engaging beauty and fashion content across TikTok and Instagram. Her videos feature detailed makeup tutorials, stunning hair transformations, and exciting product hauls, often highlighting brands like Kylie Cosmetics and NARS. Beyond beauty, Mimi offers fashion inspiration and glimpses into her travels to destinations such as the South of France and Marrakech, making her a versatile voice for brands seeking to connect with a style-conscious audience.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is likely comprised of individuals interested in aspirational lifestyle content, specifically within beauty, fashion, and travel. Her strong Instagram engagement rate (4.95%) significantly outperforms the benchmark (~1.5%), indicating a highly dedicated and responsive follower base on that platform. While her TikTok engagement is currently below benchmark (0.15% vs. ~3.0%), the sheer volume of followers suggests a potential for growth. This audience is likely seeking inspiration, product recommendations, and practical advice, and demonstrates a strong propensity to engage with visually appealing and curated content.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like Mimi Malthouse, partner with influencers who excel in beauty, fashion, makeup, hair, and travel content to reach a style-savvy and wanderlust-driven audience.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
Instagram @alyssadownsworth
This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
TikTok @marybridgetstanleyx · Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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