What kind of content does Mikayla De Gouveia make?
Mikayla De Gouveia offers an inside look into the demanding yet rewarding life of an architecture student. On TikTok and Instagram, she shares authentic glimpses of university routines, study motivation tips, and the creative process behind sketching buildings. Mikayla also provides valuable insights into navigating study abroad experiences, the job market, and even offers travel and packing advice, all delivered with a relatable and encouraging tone.
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Who is Mikayla De Gouveia’s audience?
Mikayla de Gouveia's audience is likely comprised of students and young professionals interested in architecture, study motivation, and navigating university life. Their high engagement rates (TikTok 13.62%, Instagram 13.36%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong intent signals for content related to academic success, career exploration within architecture, and aspirational lifestyle elements like travel. The quality of engagement is demonstrably high, presenting a valuable opportunity for brands targeting this demographic.
Which creators are similar to Mikayla De Gouveia?
If you're looking for creators like this creator, target students seeking study motivation, university life insights, travel inspiration, and career advice for the job market.
Amy Bass
Instagram @architectureamy
This creator documents their journey as an architecture student, sharing insights into design, construction, and architectural history. They showcase projects, including building a timber home in Fiji and analysing famous structures like the Red Rocks Amphitheatre. The creator also offers bespoke architectural illustrations of people's life stories, often commissioned as gifts for special occasions.
Merve Iscan
Instagram @merve_studioruum
This creator shares insights into interior design and architecture. They discuss topics such as home renovation tips, the importance of lighting, and how to improve interior spaces with simple upgrades. The creator also explores the evolution of architecture, comparing historical styles with modern design. Additionally, they offer advice for aspiring interior designers and touch upon future trends in the architecture industry.
vi.typo
TikTok @vi.typo · Instagram @vi.typo
This creator posts content about studying and organisation, often featuring study tools and apps like iPads, Notion, and Kilonotes. They also share insights into their routines, such as morning study sessions and library visits. Additionally, the creator showcases room tours and desk setups, offering inspiration for aesthetic and organised spaces. They sometimes discuss academic subjects like biology and essay writing.
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