What kind of content does Middlesex Construction make?
Middlesex Construction shares captivating video content on Instagram, detailing the intricate journey of home renovation projects. Their expertise shines through in basement conversions, bathroom makeovers, and custom joinery, always emphasizing the transformative power of skilled construction. Expect to see meticulous attention to detail and impressive progress, often set against the backdrop of London's distinctive neighborhoods.
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Who is Middlesex Construction’s audience?
Middlesex Construction's audience is likely comprised of homeowners and DIY enthusiasts in Great Britain interested in practical home improvement and renovation projects. Their strong Instagram engagement rate of 12.63% significantly surpasses typical platform benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly invested and responsive follower base. This suggests a strong intent to learn, seek inspiration, and potentially engage with services or products related to construction and joinery. The high engagement quality presents a valuable opportunity for brands seeking to reach a motivated and receptive audience.
Which creators are similar to Middlesex Construction?
If you're looking for creators like this creator, partner with those who showcase stunning home renovations, expert joinery, and inspiring building process transformations for your next campaign.
A R General Builders Ltd
Instagram @argbuilders
This creator posts videos about building and renovation projects. They showcase work such as brickwork boundary walls, Indian Sandstone driveways, and kitchen extensions. The content also includes house renovations with new electrics, plumbing, and woodwork. They also share humorous insights into DIY projects, like a makeshift toilet flusher.
Danny Smith
Instagram @d.smithtiling
This creator posts content detailing various home renovation and property development projects. Their videos showcase completed kitchens, bathrooms, shower rooms, and loft conversions. A significant focus is on different types of flooring, including large format tiling, marble effect, and polished concrete finishes. Many projects are located around Cambridge and involve collaborations with other building trades. The content illustrates aspects of both residential renovations and rental property developments.
The Surrey Renovation
Instagram @thesurreyrenovation
This creator produces content focused on home renovation and interior design projects. They document various DIY activities, showcasing transformations of bathrooms, kitchens, living rooms, and garden spaces, often including 'before and after' comparisons. The content highlights the process of making a house a home, featuring specific decor items and materials to achieve a neutral and cosy aesthetic. Viewers can find guides on projects like building a fence or installing panelling. Seasonal decor, especially during Christmas, is also a recurring theme.
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