What kind of content does Hoadys make?
Hoadys crafts unique, custom candles with hidden messages revealed through the flame, turning a personal passion into a beloved small business. On TikTok, they share the intricate candle-making process, from mixing wax to meticulously arranging letter beads for personalized proposals and special occasions. Hoadys offers a behind-the-scenes look at their entrepreneurial journey, including the charming challenges of fulfilling custom orders and the heartfelt stories behind each glowing creation.
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Who is Hoadys’s audience?
Hoadys' audience is likely comprised of individuals interested in unique, personalized gifts and DIY crafts, with a strong leaning towards those seeking romantic or celebratory items, such as proposal candles. Their high TikTok engagement rate (5.35% ER), significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicates a highly receptive and interactive community. This suggests strong intent signals for purchasing custom products and a high quality of engagement, making them an ideal audience for direct sales and brand collaborations focused on artisanal goods and special occasions.
Which creators are similar to Hoadys?
If you're looking for creators like this creator, you're in luck! These creators are perfect for anyone seeking unique, handmade gifts with a personal touch, especially for special occasions like proposals.
Courts Jae
Instagram @itscourtsjae
This creator posts videos about wax melts, showcasing different scents and their melting process. They also share personal content, including celebrating their cat's birthday and reflecting on mental health awareness. The creator engages with other small businesses, often featuring their products and promoting collaborations.
Charlie Chesca
Instagram @charlieandchesca
This creator focuses on handmade jewellery, including bracelets, rings, necklaces, and earrings, often highlighting sterling silver and gold-filled options. Content frequently showcases the careful process of making and packaging each item. The creator also provides information on choosing jewellery and promotes their products as gifts, especially during festive seasons like Christmas, detailing last posting dates and physical stockists. They also offer bespoke and personalised jewellery designs for special occasions.
Eden Faith
TikTok @_edenfaith_ · Instagram @_edenfaith
This creator focuses on crafting and DIY projects. They produce tutorials for making jewellery, such as polymer clay charms and pendants, as well as decorative items like mosaic art and wall decor. The creator also shares their process for art journaling, including sketching and adding details. Other content includes making custom clothing from art and temporary eyebrow modifications using makeup.
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