What kind of content does Hoadys make?
Hoadys crafts unique, custom candles with hidden messages revealed as they burn, perfect for proposals and special moments. On TikTok, they share the intimate process of candle making, from mixing wax to meticulously arranging tiny letter beads, offering a behind-the-scenes look at their small business journey. Their content is a charming blend of DIY tutorials and heartfelt storytelling, showcasing the passion and personal touch behind each personalized creation.
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Who is Hoadys’s audience?
Hoadys' audience is likely comprised of individuals interested in unique, personalized gifts and DIY crafts, with a strong leaning towards romantic gestures and supporting small businesses. Their high TikTok engagement rate (5.35% ER, significantly above the ~3.0% benchmark) signals a highly receptive and interactive community. This suggests strong potential for conversions on custom candle orders and engagement with content showcasing the hidden message reveal process, indicating a high-quality audience for Nutcake's platform.
Which creators are similar to Hoadys?
If you're looking for creators like this creator, you'll find them perfect for brands selling custom candles, hidden message gifts, and unique proposal ideas.
Clay House Candles
Instagram @clayhousecandles
This creator shares behind-the-scenes content documenting their experiences running a small candle business. Their videos include studio vlogs, tips for business organisation, and demonstrations of the creative process behind their products. They also offer advice on managing administrative tasks such as finances and inventory while providing insights into the challenges of entrepreneurship.
Courts Jae
Instagram @itscourtsjae
This creator posts videos about wax melts, showcasing different scents and their melting process. They also share personal content, including celebrating their cat's birthday and reflecting on mental health awareness. The creator engages with other small businesses, often featuring their products and promoting collaborations.
Charlie Chesca
Instagram @charlieandchesca
This creator focuses on handmade jewellery, including bracelets, rings, necklaces, and earrings, often highlighting sterling silver and gold-filled options. Content frequently showcases the careful process of making and packaging each item. The creator also provides information on choosing jewellery and promotes their products as gifts, especially during festive seasons like Christmas, detailing last posting dates and physical stockists. They also offer bespoke and personalised jewellery designs for special occasions.
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