What kind of content does Hoadys make?
Hoadys crafts unique, custom candles with hidden messages revealed as they burn, perfect for proposals and special occasions. On TikTok, they share the intricate candle-making process, from mixing wax to meticulously arranging letter beads, offering a behind-the-scenes look at their small business journey. Their content blends heartwarming stories with the practicalities of running a custom order business, showcasing a genuine and relatable approach.
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Who is Hoadys’s audience?
Hoadys' audience is likely comprised of individuals interested in unique, personalized gifts and the craft of candle making, with a strong leaning towards those seeking special occasion items like proposal candles. Their exceptionally high TikTok engagement rate (5.35% ER) significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and actively participating community. This suggests strong potential for conversions on custom candle purchases and a high-quality audience eager to interact with Hoadys' content and offerings.
Which creators are similar to Hoadys?
If you're looking for creators like this creator, you're perfect for brands selling custom candles, hidden message candles, or unique proposal candles.
Clay House Candles
Instagram @clayhousecandles
This creator shares behind-the-scenes content documenting their experiences running a small candle business. Their videos include studio vlogs, tips for business organisation, and demonstrations of the creative process behind their products. They also offer advice on managing administrative tasks such as finances and inventory while providing insights into the challenges of entrepreneurship.
Courts Jae
Instagram @itscourtsjae
This creator posts videos about wax melts, showcasing different scents and their melting process. They also share personal content, including celebrating their cat's birthday and reflecting on mental health awareness. The creator engages with other small businesses, often featuring their products and promoting collaborations.
Charlie Chesca
Instagram @charlieandchesca
This creator focuses on handmade jewellery, including bracelets, rings, necklaces, and earrings, often highlighting sterling silver and gold-filled options. Content frequently showcases the careful process of making and packaging each item. The creator also provides information on choosing jewellery and promotes their products as gifts, especially during festive seasons like Christmas, detailing last posting dates and physical stockists. They also offer bespoke and personalised jewellery designs for special occasions.
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