What kind of content does Mel make?
Mel brings an authentic and relatable perspective to TikTok, sharing everything from delicious food hauls and pizza reviews to daily vlogs and personal memories. They also offer trusted skincare advice, featuring brands like La Roche-Posay and Kiehl's. Mel actively engages their audience with exciting giveaways, creating a vibrant community around their content.
Are you a brand that鈥檚 partnered with Mel?
Verify your partnership
Who is Mel鈥檚 audience?
Mel's audience is likely comprised of engaged consumers in Great Britain interested in lifestyle content, particularly food, beauty, and personal vlogging. Their high TikTok engagement rate of 22.50% significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating strong audience loyalty and receptiveness to content. This suggests a high-quality audience that actively participates, making them ideal for brand collaborations involving product reviews, giveaways, and authentic endorsements.
Which creators are similar to Mel?
If you're looking for creators like this creator, you'll love their relatable food hauls, skincare routines, and personal vlogs, perfect for anyone who enjoys authentic lifestyle content and exciting giveaways.
Erin Griffiths
TikTok @erin.griffithsxox 路 Instagram @erin.griffithsxox
This creator posts videos about their daily life, including what they eat in a day, travel experiences, and shopping hauls. They share content related to holiday preparations, skincare routines, and fashion choices. The creator also documents spontaneous trips and everyday occurrences, often with a humorous or relatable tone.
Gabrielle
TikTok @gabykneale1
This creator shares content related to their daily life and routines. They post videos featuring product unboxings and reviews, particularly for makeup and wellness items. The creator also shares snippets of their personal life, including moments with a partner and occasional vlogs about their experiences with seasonal illnesses. Fashion and food, such as takeaways from Burger King, also feature in their content.
Olivia Kirkby
TikTok @olivia_kirkby 路 Instagram @olivia.kirkby
This creator shares content about fashion hauls, primarily from Zara, showcasing different outfits and styling choices. They also post about skincare routines, featuring products like Nivea body lotion. Additionally, the creator shares insights into their home furnishing journey, discussing the process of decorating a flat. Some content also touches on personal life updates and beauty routines.
Frequently asked questions
Sign in to view Mel's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mel today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Mel on your creator campaign.