What kind of content does Meg Owen make?
Meg Owen offers a blend of beauty expertise and lifestyle insights across Instagram. Her content features detailed makeup tutorials, focusing on accessible drugstore finds and product reviews spanning foundations to eyeshadows. Beyond beauty, Meg shares practical travel packing tips and personal experiences navigating perimenopause, even partnering with a virtual care clinic. Her passion for Disney travel also shines through, providing valuable advice for fellow enthusiasts.
Are you a brand that’s partnered with Meg Owen?
Verify your partnership
Who is Meg Owen’s audience?
Meg Owen's audience is likely comprised of women interested in lifestyle content, specifically makeup, travel (with a notable focus on Disney), and product reviews. Her perimenopause content suggests a segment of her audience is navigating similar life stages. While her Instagram engagement rate of 1.05% is slightly below the platform benchmark of 1.5%, her niche focus and diverse content pillars indicate a dedicated following. This audience is likely seeking practical advice, inspiration, and relatable experiences, suggesting strong potential for conversion on relevant products and services.
Which creators are similar to Meg Owen?
If you're looking for creators like this creator, you'll find relatable advice on makeup, travel, and navigating life's transitions, perfect for busy women.
Sonia Ramos | The Beauty Standard
Instagram @officiallysoniaramos
This creator shares makeup tips and product reviews, often focusing on techniques and products suitable for mature skin. They discuss various makeup items, including highlighters, eyeliners, lip combos, and foundations, offering advice on application and longevity. The creator also shares personal experiences, such as attending concerts and dealing with menopause, and reviews products related to skincare and fragrances. They express a preference for products that perform well over chasing new releases, emphasising authenticity and personal choice in beauty routines.
Cristina Pignataro
Instagram @makeupbycristinap
This creator shares makeup tutorials and tips, often focusing on techniques for mature skin. They demonstrate how to achieve popular makeup looks, such as early 2000s styles and smoky eyes. The content also includes product reviews, often highlighting affordable options, and discusses makeup application strategies for a smooth and lifted appearance. Additionally, the creator shares motivational content about pursuing dreams and overcoming challenges.
Back To You Beauty
TikTok @backtoyoubeauty
This creator shares content focused on beauty and fashion. Their videos often feature makeup tutorials and skincare routines, with a particular emphasis on products suitable for mature skin. They also share outfit of the day posts and nail inspiration. The creator provides tips and hacks for makeup application, such as concealer techniques.
Frequently asked questions
Sign in to view Meg Owen's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Meg Owen today
You can use Nutcake’s agentic tools for free. Sign up today to work with Meg Owen on your creator campaign.