What kind of content does Mitch make?
Mitch crafts delicious, budget-friendly recipes on TikTok, specializing in comforting dishes like pasta, stews, and traybakes, all prepared for under £5. Their content simplifies cooking with easy-to-follow instructions, perfect for weeknight dinners or gatherings, and includes festive specials and fast-food inspired creations. Brands looking to connect with an audience interested in affordable, hearty, and accessible meal solutions will find Mitch's engaging style a perfect fit.
Are you a brand that’s partnered with Mitch?
Verify your partnership
Who is Mitch’s audience?
Mitch's audience is likely composed of individuals seeking practical, cost-effective meal solutions, with a strong interest in comfort food and efficient meal preparation. Their intent signals are clear: they are actively looking for recipes and cooking advice that fits within a budget. With a TikTok engagement rate of 5.79%, Mitch is significantly outperforming benchmark averages (TikTok ~3.0% ER), indicating a highly engaged and receptive audience that actively consumes and likely shares his content. This suggests a strong potential for brand partnerships focused on food products, kitchenware, or financial wellness.
Which creators are similar to Mitch?
If you're looking for creators like Mitch, you'll love chefs who share delicious, budget-friendly recipes perfect for easy weeknight meals and satisfying comfort food.
Lauren Leyva
TikTok @lauren.leyva · Instagram @laurenleyva
This creator shares easy and budget-friendly recipes, often focusing on one-pan meals and batch cooking for efficiency. They also provide tutorials on baking, with a particular focus on seasonal bakes like Christmas desserts. Additionally, the creator offers guidance on healthy eating habits and meal planning, alongside content aimed at teaching children to cook and eat well.
Danielle & Adam
Instagram @girlcooksboybakes
This creator shares recipes and cooking demonstrations, focusing on simple and accessible dishes. They often highlight one-pot meals, slow cooker recipes, and air fryer techniques. Many of their videos feature comfort food classics like ragu, chicken and rice, and jacket potatoes, as well as baked goods such as apple crumble.
Daisy
TikTok @dishesbydaisy · Instagram @dishesbydaisy
This creator focuses on sharing a variety of recipes, predominantly baking. They often provide step-by-step instructions and ingredient lists for dishes such as brownies, blondies, cookies, and pancakes. The creator also shares recipes for savoury meals including chicken and mac 'n' cheese. Many recipes are highlighted as being easy to make or suitable for specific dietary needs like gluten-free.
Frequently asked questions
Sign in to view Mitch's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mitch today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mitch on your creator campaign.