What kind of content does Matt make?
Matt brings a vibrant energy to TikTok with his culinary adventures. He specializes in delicious, accessible recipes, from healthy chicken dishes to creative takes on viral food trends. Beyond the kitchen, Matt offers a glimpse into his life, including exciting experiences like enjoying football games from premium seats.
Are you a brand that’s partnered with Matt?
Verify your partnership
Who is Matt’s audience?
Matt's audience is likely comprised of individuals interested in accessible, everyday cooking and meal preparation, with a strong overlap of football enthusiasts. Their intent signals are clear: they seek practical recipes and food inspiration, likely for weeknight dinners or game-day gatherings. Matt's exceptionally high TikTok engagement rate of 8.74% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and actively participating community that values his content. This suggests a strong potential for brand partnerships seeking to connect with a passionate and engaged audience.
Which creators are similar to Matt?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking delicious recipes and meal ideas to fuel their game-day feasts.
Temps
TikTok @temp_tation · Instagram @temp_tation
This creator posts videos about food and travel. They share reviews of restaurants and specific dishes like sandwiches and pastries. Their content also features experiences like overnight stays at hotels and trying new food and drink products. Some videos document personal events such as becoming an uncle or purchasing a puppy.
Christina
TikTok @veryhungrygreek · Instagram @veryhungrygreek
This creator posts videos featuring recipes that are intended to be healthier versions of popular takeaway meals. They often highlight recipes that are high in protein and low in calories, with many meals prepared in under 20 minutes. The creator also shares recipes from their own cookbooks and promotes a subscription service for additional recipes and meal plans. Common dishes include variations on burgers, pasta bakes, and loaded fries.
Abby Taylor Bannigan
TikTok @abbytaylorbannigan · Instagram @abbytaylorbannigan
This creator posts videos about their daily life, often focusing on food. They share content related to cooking meals at home, trying out different restaurants and takeaways, and documenting food hauls. The creator also includes videos about personal activities such as nail appointments and running routines.
Frequently asked questions
Sign in to view Matt's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Matt today
You can use Nutcake’s agentic tools for free. Sign up today to work with Matt on your creator campaign.