What kind of content does Matt make?
Matt brings a vibrant energy to his TikTok channel, where he shares mouthwatering recipes for everything from healthy chicken dishes to indulgent steak noodles. He's also known for his fun take on viral food trends and creative ways to use leftovers. Beyond the kitchen, Matt offers a glimpse into his life, including exciting experiences like attending football matches in premium seats.
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Who is Matt’s audience?
Matt's audience is likely comprised of UK-based food enthusiasts who also follow football, indicating a blend of culinary interest and sports fandom. Their high engagement rate (8.74% ER on TikTok, significantly above the ~3.0% benchmark) suggests they are highly receptive to Matt's content, actively seeking out his recipes and likely engaging with his football-related commentary. This strong connection signals a valuable audience for brands looking to tap into a passionate and interactive community interested in both food and sports culture.
Which creators are similar to Matt?
If you're looking for creators like Matt, target fans who love easy-to-follow cooking tutorials, delicious meal ideas, and football-themed recipes for game day.
Temps
TikTok @temp_tation · Instagram @temp_tation
This creator posts videos about food and travel. They share reviews of restaurants and specific dishes like sandwiches and pastries. Their content also features experiences like overnight stays at hotels and trying new food and drink products. Some videos document personal events such as becoming an uncle or purchasing a puppy.
Christina
TikTok @veryhungrygreek · Instagram @veryhungrygreek
This creator posts videos featuring recipes that are intended to be healthier versions of popular takeaway meals. They often highlight recipes that are high in protein and low in calories, with many meals prepared in under 20 minutes. The creator also shares recipes from their own cookbooks and promotes a subscription service for additional recipes and meal plans. Common dishes include variations on burgers, pasta bakes, and loaded fries.
Abby Taylor Bannigan
TikTok @abbytaylorbannigan · Instagram @abbytaylorbannigan
This creator posts videos about their daily life, often focusing on food. They share content related to cooking meals at home, trying out different restaurants and takeaways, and documenting food hauls. The creator also includes videos about personal activities such as nail appointments and running routines.
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