What kind of content does Matt make?
Matt brings a vibrant energy to TikTok with mouthwatering culinary creations. He specializes in accessible, delicious recipes, from healthy chicken dishes to indulgent viral food trends. Beyond the kitchen, Matt offers a glimpse into his life, including exciting experiences like attending football matches from prime seats.
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Who is Matt’s audience?
Matt's audience is likely comprised of individuals interested in accessible, everyday cooking and meal preparation, with a specific overlap for football fans seeking game-day food ideas. Their high TikTok engagement rate (8.74% ER) significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong potential for driving conversions through recipe promotions, sponsored product placements, or even merchandise related to his niche.
Which creators are similar to Matt?
If you're looking for creators like this creator, you'll find the perfect match for fans who love easy-to-follow cooking, delicious recipes, and game-day meal inspiration.
Temps
TikTok @temp_tation · Instagram @temp_tation
This creator posts videos about food and travel. They share reviews of restaurants and specific dishes like sandwiches and pastries. Their content also features experiences like overnight stays at hotels and trying new food and drink products. Some videos document personal events such as becoming an uncle or purchasing a puppy.
Christina
TikTok @veryhungrygreek · Instagram @veryhungrygreek
This creator posts videos featuring recipes that are intended to be healthier versions of popular takeaway meals. They often highlight recipes that are high in protein and low in calories, with many meals prepared in under 20 minutes. The creator also shares recipes from their own cookbooks and promotes a subscription service for additional recipes and meal plans. Common dishes include variations on burgers, pasta bakes, and loaded fries.
Abby Taylor Bannigan
TikTok @abbytaylorbannigan · Instagram @abbytaylorbannigan
This creator posts videos about their daily life, often focusing on food. They share content related to cooking meals at home, trying out different restaurants and takeaways, and documenting food hauls. The creator also includes videos about personal activities such as nail appointments and running routines.
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