What kind of content does Martin Lewis make?
Martin Lewis delivers expert financial advice and practical money-saving tips across TikTok and Instagram. His content demystifies complex topics like energy price caps, ISAs, and student loans, offering clear strategies to navigate economic changes and optimize personal finances. Brands can connect with an engaged audience seeking actionable guidance on managing their money effectively.
Are you a brand that’s partnered with Martin Lewis?
Verify your partnership
Who is Martin Lewis’s audience?
Martin Lewis's audience is likely comprised of UK residents actively seeking practical advice on personal finance, particularly concerning cost-of-living issues like energy prices and student loans. Their intent signals are strong, driven by a clear need for actionable money-saving tips and guidance on financial products like ISAs. Engagement on Instagram, with a 3.08% ER, significantly outperforms the benchmark, indicating a highly receptive and interactive community. While TikTok's ER is below benchmark, the sheer volume of followers suggests substantial reach, making both platforms valuable for targeted campaigns.
Which creators are similar to Martin Lewis?
If you're looking for creators like Martin Lewis, you'll find them perfect for anyone seeking practical financial advice, money-saving tips, and guidance on everything from energy prices to ISAs and student loans.
absmechialofficial
TikTok @absmechialofficial
This creator offers financial advice, focusing on investment strategies, savings accounts, and tax efficiency in the UK. They compare various financial products like current accounts, savings accounts, and credit cards, often providing a tier list format. The content also includes explanations on investing in Exchange Traded Funds (ETFs), pensions, ISAs, and general wealth-building strategies, often using real-life examples to illustrate financial concepts and decisions.
Timothy Paul
TikTok @tempahtime
This creator focuses on personal finance and investment advice for a UK audience. Their content explains financial topics such as ISAs, mortgages, and tax implications for various income levels and professions. They also discuss practical money-saving tips, including advice on choosing bank accounts and credit cards, as well as strategies for managing student loans and buying property. The creator shares insights on investment portfolios, breaking down the costs associated with major purchases like homes, and offers guidance on navigating the job market, particularly for graduates.
Sammie Ellard-King
TikTok @upthegainsmoney · Instagram @upthegainsmoney
This creator shares videos about personal finance and budgeting tips. They discuss various money-saving strategies such as using sinking funds, the 'three bank system,' and the 'anti-budget' approach. The creator also offers advice on intentional spending, managing subscriptions, and implementing a 24-hour rule for impulse purchases.
Frequently asked questions
Sign in to view Martin Lewis's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Martin Lewis today
You can use Nutcake’s agentic tools for free. Sign up today to work with Martin Lewis on your creator campaign.