What kind of content does Roxanna Caldwell make?
Roxanna Caldwell creates engaging, value-driven content focused on smart shopping and maximizing savings. On Instagram, she shares practical tips and visual guides for finding deals on everything from groceries and baby essentials to clothing and skincare. Her audience learns how to leverage coupons, store apps, and rebate programs at popular retailers like Target, Costco, and Walgreens, making her a go-to resource for budget-conscious consumers.
Are you a brand that鈥檚 partnered with Roxanna Caldwell?
Verify your partnership
Who is Roxanna Caldwell鈥檚 audience?
Roxanna Caldwell's audience is likely composed of budget-conscious US consumers actively seeking ways to save money on their purchases. Their intent signals are strong, as evidenced by their engagement with content focused on deals, discounts, and shopping tips. With an impressive Instagram engagement rate of 4.80%, significantly above the platform benchmark of 1.5%, Roxanna's followers demonstrate a high level of interest and responsiveness, suggesting they are highly receptive to product recommendations and savings opportunities. This engaged community presents a valuable opportunity for brands looking to reach motivated shoppers.
Which creators are similar to Roxanna Caldwell?
If you're looking for creators like Roxanna Caldwell, you'll love these deal-hunters who share savvy shopping tips and exclusive discounts to help you save big.
Couponing4beginnersig
Instagram @couponing4beginnersig
This creator focuses on showing viewers how to save money through couponing and deal stacking at various retail stores, primarily CVS, Walgreens, and Dollar General. Their content demonstrates how to purchase products, including groceries, personal care items, and household supplies, for significantly less than their retail value by utilising store promotions, digital coupons, and reward programmes. They often provide step-by-step guides for specific deals, explaining which coupons to clip and how to combine them for maximum savings, and they frequently showcase their successful hauls.
Saving with Haley
Instagram @savingwithhaley
This creator shares videos about how to save money through deals and coupons at various retailers. They provide weekly updates on promotions at stores like Target, Dollar General, CVS, and Walmart. The content often includes specific deals on groceries, household essentials, and personal care items, explaining how to use digital coupons and store offers. They also highlight special events such as Amazon Prime Day and offer advice on using store-specific rewards like Walmart Cash.
Ashley B.
Instagram @couponwithashleyb
This creator shares videos detailing how to save money on household essentials and personal care items through couponing. They provide step-by-step instructions for using store apps and digital coupons at retailers like CVS, Walgreens, and Dollar General. Many videos focus on specific weekly deals, explaining how to combine coupons and promotions to achieve significant discounts, sometimes enabling online ordering for store pickup. The creator also occasionally shares information about membership deals for warehouse clubs like Costco and Sam's Club.
Frequently asked questions
Sign in to view Roxanna Caldwell's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Roxanna Caldwell today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Roxanna Caldwell on your creator campaign.