What kind of content does Mal Nicol make?
Mal Nicol offers a candid glimpse into her daily life across Instagram and TikTok. Her content spans fitness journeys, including invigorating ice baths, alongside delightful explorations of food and drink, from unique lattes to baked goods reviews. Mal also shares her favorite skincare and makeup routines, featuring popular brands, and opens up about personal topics, offering an authentic and relatable perspective.
Are you a brand that’s partnered with Mal Nicol?
Verify your partnershipWho is Mal Nicol’s audience?
Mal Nicol's audience is likely composed of individuals interested in aspirational yet relatable lifestyle content, spanning fitness, food, and personal care. Their high engagement rates (Instagram 4.83% ER, TikTok 4.86% ER) significantly surpass platform benchmarks (Instagram ~1.5% ER, TikTok ~3.0% ER), indicating a highly invested and responsive community. This suggests strong intent signals for product recommendations and brand partnerships within the daily life, wellness, and beauty verticals. The creator's ability to foster such a dedicated following presents a valuable opportunity for brands seeking authentic connection and high conversion potential.
Which creators are similar to Mal Nicol?
If you're looking for creators like Mal Nicol, you'll love daily dose content covering fitness, food, skincare, and personal life updates.
Chloe Kim
Instagram @chloekim
This creator shares videos about their daily routines, including fitness activities like running and Pilates, and their experiences with skincare and makeup. They also post about travelling, sharing details of trips to places such as New York and Switzerland. The creator discusses their participation in sports, particularly snowboarding, and provides updates on recovery from injuries. Additionally, they feature content related to their partnerships with various brands, showcasing products they use.
Taylor Garrod
TikTok @t.aylorgarrod · Instagram @t.aylorgarrod
The creator shares content primarily focused on fashion, lifestyle, and skincare routines. They often post videos about styling different outfits, showcasing their wardrobe selections, and discussing the benefits of specific clothing items. Additionally, they provide detailed skincare routine tutorials, emphasizing the importance of various skincare products. The creator occasionally shares their experiences at wellness and spa locations, offering a glimpse into their personal self-care practices.
izzy
TikTok @izzyhiersche
This creator shares a variety of content, including lifestyle vlogs and personal updates. They often discuss their fitness journey, university experiences, and skincare routines. The creator also features product reviews and recommendations, such as recipes for matcha drinks and green juices. Additionally, they share creative content like music production and styling tips for hairstyles.
Frequently asked questions
Sign in to view Mal Nicol's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mal Nicol today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mal Nicol on your creator campaign.