What kind of content does Mai make?
Mai crafts engaging makeup tutorials and in-depth beauty reviews, with a special focus on all things lips. From Anastasia Beverly Hills to Pat McGrath, she expertly showcases the latest lip liners, lipsticks, and glosses, offering shade and brand comparisons. Mai also shares tips on mascara, press-on nails, and even occasion-ready outfits, making her a go-to for beauty inspiration.
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Who is Mai’s audience?
Mai's audience is likely comprised of beauty enthusiasts in the UK seeking practical makeup advice and product recommendations, particularly for lip products, mascara, and press-on nails. Their engagement rate of 2.75% on Instagram significantly outperforms the platform benchmark of 1.5%, indicating a highly receptive and active community. This suggests followers are not just passively consuming content but are actively interested in Mai's tutorials and reviews, signaling strong potential for conversion on sponsored content or product promotions.
Which creators are similar to Mai?
If you're looking for creators like Mai, you'll love discovering beauty gurus who share makeup tutorials, product reviews, and tips for lips, lashes, and nails.
becca whiting
Instagram @beccawhitingmua
This creator posts makeup tutorials, reviews, and swatches of various cosmetic products, often featuring brands like Huda Beauty and Doll Beauty. They also share content related to beauty events, nail art, and lifestyle topics such as vision boarding and sound baths. The creator frequently showcases different lip combinations and makeup looks for occasions like Valentine's Day and the party season.
bakeandglow
TikTok @bakeandglow · Instagram @bakeandglow
This creator posts videos reviewing and swatching makeup products. They focus on lip products such as lip tints, lipsticks, and lip balms from various brands. The creator also showcases eyeshadow sticks, blush, highlighters, and brow products. Some videos feature demonstrations of setting sprays and face sculpting products.
Megan Fenwick
TikTok @megxfenwick
This creator focuses on makeup tutorials and tips, with a particular emphasis on lip products and blush application. They showcase various lip liner and lipstick combinations, often highlighting affordable drugstore options. The creator also shares advice on contouring techniques and achieving a 'glowy skin' look. Their content includes product reviews and demonstrations of makeup transformations and routines.
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