What kind of content does Mai make?
Mai crafts engaging makeup tutorials and in-depth beauty reviews, with a special focus on all things lips. From Anastasia Beverly Hills to Pat McGrath, she meticulously showcases the latest lip liners, lipsticks, and glosses, exploring diverse shades and brands. Beyond her lip expertise, Mai also shares tips on mascara, press-on nails, and even event-ready outfits, offering a comprehensive guide to beauty and style.
Are you a brand that’s partnered with Mai?
Verify your partnership
Who is Mai’s audience?
Mai's audience is likely comprised of beauty enthusiasts in the UK, actively seeking practical makeup advice and product recommendations, particularly for lip products, mascara, and press-on nails. Their engagement rate of 2.75% on Instagram surpasses the platform benchmark (1.5%), indicating a highly receptive and invested follower base. This suggests strong intent signals for purchasing products featured or reviewed by Mai, and a high likelihood of quality engagement, such as comments, shares, and potential conversions.
Which creators are similar to Mai?
If you're looking for creators like Mai, you'll love beauty gurus who share makeup tutorials, honest reviews, and tips for mastering lip products, mascara, and press-on nails.
becca whiting
Instagram @beccawhitingmua
This creator posts makeup tutorials, reviews, and swatches of various cosmetic products, often featuring brands like Huda Beauty and Doll Beauty. They also share content related to beauty events, nail art, and lifestyle topics such as vision boarding and sound baths. The creator frequently showcases different lip combinations and makeup looks for occasions like Valentine's Day and the party season.
bakeandglow
TikTok @bakeandglow · Instagram @bakeandglow
This creator posts videos reviewing and swatching makeup products. They focus on lip products such as lip tints, lipsticks, and lip balms from various brands. The creator also showcases eyeshadow sticks, blush, highlighters, and brow products. Some videos feature demonstrations of setting sprays and face sculpting products.
Charlotte Roberts
TikTok @charlottelooks · Instagram @charlotteroberts
This creator shares makeup tutorials and beauty tips. They demonstrate how to achieve various looks, from everyday makeup to more dramatic styles inspired by films and fashion. The content also includes hair styling advice, product reviews, and discussions about skincare routines. They often highlight specific products and techniques for long-lasting makeup and healthy hair.
Frequently asked questions
Sign in to view Mai's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mai today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mai on your creator campaign.