What kind of content does Mads make?
Mads brings a cozy, autumnal charm to Instagram, showcasing a delightful mix of DIY crafts and seasonal baking. Their feed is a treasure trove of Halloween decor inspiration, from intricate paper mache projects to delicious pumpkin-spiced treats. Beyond crafts and recipes, Mads offers a peek into their beautifully decorated home, sharing antique shopping finds and home improvement adventures that capture the magic of the season.
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Who is Mads’s audience?
Mads' audience is likely comprised of individuals interested in home decor, seasonal crafts, and baking, with a strong leaning towards DIY and vintage aesthetics. Their high Instagram engagement rate (10.13% ER, significantly above benchmarks like TikTok's 3.0% and Instagram's 1.5%) indicates a highly invested and responsive community. These followers are actively seeking inspiration and practical tutorials, signaling a strong intent to replicate Mads' projects and recipes, and suggesting high-quality engagement through comments, shares, and potential purchases.
Which creators are similar to Mads?
If you're looking for creators like this creator, you'll love channels that offer charming DIY crafts, spooky Halloween decor, delicious baking recipes, cozy autumn decor, and delightful antique shopping finds.
Stephanie Hanna
Instagram @stephaniehannahome
This creator makes videos about DIY crafts and home decor. They often share tutorials for making items like custom phone cases, keychains, and decorative frames. The creator also posts about home styling, featuring new purchases and seasonal decorations. They frequently celebrate special occasions, such as birthdays, with themed parties and gift ideas.
Craftfactory
TikTok @craftfactory · Instagram @CraftFactory
This creator posts videos about a variety of DIY and craft projects. They showcase the process of creating items such as custom painted guitars, tufted rugs, and transformed furniture. The creator also shares tutorials on making things like clay purses, decorated cookies, and textured nails. Halloween-themed crafts and costumes are a frequent topic.
Caitlin Small
TikTok @caitlinsmallmakeup · Instagram @caitlinsmallmakeup
This creator posts content focused on makeup tutorials and nail art. They frequently share Halloween-themed looks, including zombie and spider-inspired makeup. The creator also posts videos showcasing their nail designs, often featuring intricate details like 3D flowers. Additionally, they share content related to home decor and travel vlogs, documenting trips around Europe.
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