What kind of content does Mads make?
Mads brings a cozy, autumnal spirit to Instagram with a focus on DIY crafts, especially festive Halloween decor like paper mache pumpkin heads. Their feed also features delightful baking recipes, from pumpkin cinnamon rolls to other seasonal treats, perfect for a crisp fall day. Mads further invites followers into their world by sharing their beautifully decorated home, antique shopping finds, and inspiring home improvement projects, all with a warm and inviting tone.
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Who is Mads’s audience?
Mads' audience is likely comprised of individuals interested in home decor, seasonal crafts, and baking, with a strong lean towards DIY and vintage aesthetics. Their high Instagram engagement rate (10.13% ER) significantly surpasses typical benchmarks (Instagram ~1.5% ER), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations related to craft supplies, home goods, and baking ingredients, promising high-quality engagement and conversion potential.
Which creators are similar to Mads?
If you're looking for creators like this creator, you'll love those who share a passion for DIY crafts, Halloween and autumn decor, baking recipes, and unique antique finds.
Kelsi Savage
Instagram @kelsimsavage
This creator shares a variety of DIY projects and recipes. They often create seasonal decorations, particularly for Halloween and autumn, including centrepieces, pumpkin crafts, and wreaths. The creator also posts easy recipes, such as protein pasta and fruit ice cream, and shares tips for shopping for children's clothing and beauty products.
YWM Family
Instagram @youngwildmefamily
This creator shares a variety of DIY craft and recipe content, often with a seasonal theme. They frequently post tutorials for Halloween and autumn-themed decorations and treats, such as marbled pumpkins, spooky snacks, and festive decor. The creator also shares recipes for easy desserts and snacks, including apple cider donuts and candied Cheetos. Additionally, they provide ideas for back-to-school crafts and treats, like pencil-shaped cookies and notebook paper treat bags.
Sarah Pope
Instagram @sarah.e.pope
This creator shares a variety of DIY crafts and recipes, with a strong focus on seasonal content, particularly Halloween. They demonstrate how to make decorations like paper spider webs and spooky witches, as well as themed treats such as caramel apple pretzels. The creator also shares family-friendly activities like finger painting and gardening, alongside everyday moments like enjoying ice cream or making homemade pizza.
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