What kind of content does Mads make?
Mads brings a cozy, autumnal charm to Instagram with a focus on DIY crafts and seasonal baking. Their feed is a delightful mix of spooky Halloween decor, from intricate paper mache pumpkins to festive home styling, alongside mouthwatering recipes for treats like pumpkin cinnamon rolls. Brands will appreciate Mads' knack for creating inspiring, aspirational content that perfectly captures the spirit of the season.
Are you a brand that’s partnered with Mads?
Verify your partnership
Who is Mads’s audience?
Mads' audience is likely comprised of individuals interested in home decor, seasonal crafts, and baking, with a strong leaning towards DIY projects and vintage aesthetics. Their high Instagram engagement rate of 10.13% significantly surpasses typical platform benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive follower base. This suggests users are actively seeking inspiration and practical guidance, making them receptive to product recommendations, tutorials, and brand collaborations related to crafting, home goods, and seasonal activities.
Which creators are similar to Mads?
If you're looking for creators like this creator, you'll love channels that inspire with DIY crafts, festive Halloween and autumn decor, delicious baking recipes, and unique antique shopping finds.
Thania Nayelli
Instagram @thania_nayelli
This creator focuses on crafting and DIY projects, often with a whimsical or cozy theme. Their content includes tutorials for home decor, accessories, and seasonal crafts, particularly for autumn and Halloween. They also share experiences like seasonal resets, attending concerts, and enjoying themed meals. Additionally, the creator promotes cleaning products and shares content related to relationships and hosting.
Erin Bowlware | DIY & Home Decor
Instagram @heyitserintay
This creator focuses on DIY Halloween decorations and crafts, often using affordable items from stores like Dollar Tree or Amazon. They share tutorials for creating spooky home accents, including haunted houses, glowing ghosts, and unique pumpkin designs. The content also features seasonal decorating ideas for porches and indoor spaces, with an emphasis on creating a cozy or vintage Halloween aesthetic. They sometimes incorporate larger animated decorations and discuss hosting Halloween parties.
Kelsi Savage
Instagram @kelsimsavage
This creator shares a variety of DIY projects and recipes. They often create seasonal decorations, particularly for Halloween and autumn, including centrepieces, pumpkin crafts, and wreaths. The creator also posts easy recipes, such as protein pasta and fruit ice cream, and shares tips for shopping for children's clothing and beauty products.
Frequently asked questions
Sign in to view Mads's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mads today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mads on your creator campaign.