What kind of content does Mad make?
Mad offers an intimate look into personal care and beauty routines, sharing authentic experiences with at-home waxing, piercings, and nail art. Their TikTok channel also features engaging shopping hauls and relatable updates on their weight loss journey. Brands looking to connect with an audience interested in self-care and lifestyle transformations will find Mad's candid approach highly appealing.
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Who is Mad鈥檚 audience?
Mad's audience is likely comprised of young adults in the UK interested in personal care, beauty, and lifestyle content. Their high TikTok engagement rate (8.27% ER, significantly above benchmarks like TikTok ~3.0%) signals strong interest and active participation in Mad's content, suggesting they are highly receptive to product recommendations and trend discussions within beauty and shopping hauls. This engaged audience presents a valuable opportunity for brands seeking to connect with consumers actively exploring new routines and purchasing decisions in the personal care and beauty space.
Which creators are similar to Mad?
If you're looking for creators like Mad, you'll love content focused on personal care, piercings, beauty routines, shopping hauls, and weight loss journeys.
Harmony
TikTok @harmonywalsh5_
This creator posts videos about beauty and fashion. They share content on different types of ear piercing jewellery and how to style them. The creator also makes videos about hairstyles, such as updos and messy buns. They review beauty products like mascara and lip products, and discuss nail trends, sharing their preference for long nails.
Marla Catherine
Instagram @marlacatherine
This creator posts videos about their experiences getting ear piercings, including the process and aftercare. They also share content related to beauty, such as trying out lash clusters and doing their own nails at home. Other topics include fashion hauls, sharing daily outfits, and exploring new cosmetic products like hair setters and hair care items. The creator also documents their fitness journey, focusing on walks and free weights, and shares their grocery shopping tips for staying on budget.
Eliza Jeanne
TikTok @elizajeanne7 路 Instagram @elizajeanne777
This creator posts videos about fashion and accessories, including earrings, belts, and belly rings. They also share content related to art, such as temporary tattoos and clay creations. Some videos showcase skincare products and makeup transformations. Additionally, the creator posts videos about piercings and jewellery making.
Frequently asked questions
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