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Maddy Gutierrez

This creator shares content about personal style and self-improvement. They discuss fashion choices, including building a practical wardrobe and finding affordable yet chic clothing. The creator also touches on wellness, sharing routines for better skin and aging well. Additionally, they post about travel experiences and personal growth journeys, often encouraging their audience to embrace change and be their authentic selves.

Where to find Maddy Gutierrez

Instagram ·maddy_gutierrez_
Followers120K
Avg views48K
Engagement3.9%
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Stats updated August 2026 · Stats don't look quite right?

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What kind of content does Maddy Gutierrez make?

Maddy Gutierrez offers a refreshing blend of personal style and self-improvement on Instagram. Her content focuses on practical fashion advice, from building a chic, affordable wardrobe to embracing mindful wellness routines for skin and healthy aging. Maddy also shares inspiring travelogues and personal growth insights, encouraging her audience to live authentically and embrace life's changes.

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About ten years ago, I was throwing sweats on and a messy bun to head to the airport. I turned to my husband and said, “I wish I was one of those women who looked chic and put together at the airport.”

He looked me dead in the eye and said, “So, be one.”

I was absolutely aghast at the audacity of this man suggesting it was as simple as me choosing to act like the person I wanted to be.

And honestly? He wasn’t wrong.

While evolving and growing isn’t actually that easy, it can be that simple. When my life looks a little less than what I want it to, it’s almost always down to the choices I’m making. What I’m prioritizing. Where I’m avoiding effort.

Sometimes I just have to ask myself: is this what I’d be doing if I was truly being the person I believe I am?

I’ve been many versions of myself since that conversation. But my favorite is the one who finally stopped waiting to become her — and just started being her.
38. six months no Botox. this is my actual everyday makeup routine.

not chasing perfect skin anymore. chasing MY best skin… and it turns out those are very different goals.

ten minutes a day. that’s all this is. and i genuinely believe i deserve those ten minutes. and so do YOU. you deserve to show up for yourself.

let me know if want the full product breakdown, and I can pull it together ✨ 

#everydaymakeup  #realskin #nobotox #over35beauty
Affordable summer finds that actually feel chic? Yes please ☀️🛍️
I stopped by the brand new @jcrewfactory store that just opened near me and immediately found so many gorgeous, easy pieces for summer. Think closet staples, cute dresses, effortless basics, and SO many good finds for the whole family too.
If you’ve been wanting to refresh your wardrobe without the splurge, this store is absolutely worth the stop. They seriously have something for everyone 🤍

#jcrewfactory #ad #summerstyle #affordablestyle #summeroutfits
Aging well stopped meaning “doing more” for me. It started looking more like:
• getting enough protein

• supporting my energy levels

• taking care of my gut and hormones

• prioritizing routines that actually make me feel good long term

I used to think wellness had to feel extreme to “work,” but the older I get, the more I care about consistency over chaos.

Lately I’ve been building a more intentional routine with @hellowisp’s Longevity Edit and I love that it feels approachable, personalized, and realistic for actual life. Because future me deserves better than running on caffeine and vibes alone 🫠🤍

Who is Maddy Gutierrez’s audience?

Maddy Gutierrez's audience is likely comprised of individuals interested in aspirational lifestyle content, actively seeking inspiration for personal style, self-improvement, and wellness. Their intent signals suggest they are looking for actionable advice and curated recommendations, particularly within fashion and travel. With an Instagram engagement rate of 3.85%, significantly above the platform benchmark of 1.5%, Maddy's followers demonstrate a highly engaged and receptive community, indicating strong potential for brand partnerships and product adoption.

Which creators are similar to Maddy Gutierrez?

If you're looking for creators like Maddy Gutierrez, you'll love influencers who blend personal style, self-improvement, and wellness with aspirational travel content.

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