What kind of content does Miles make?
Miles offers a unique blend of entrepreneurial insights and aspirational lifestyle content. On TikTok and Instagram, he shares behind-the-scenes glimpses into his menswear brand's daily operations, alongside captivating travelogues detailing his global adventures. Miles also dives into practical advice on personal finance, productivity, and health and fitness, providing a holistic view of his disciplined approach to life.
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Who is Miles’s audience?
Miles' audience is likely comprised of ambitious individuals in their mid-20s to late-30s, primarily located in the UK, who are actively seeking to improve their lives across professional and personal spheres. Their intent signals are strong, indicated by high engagement rates on both TikTok (9.13% ER) and Instagram (6.89% ER), significantly outperforming industry benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly receptive and engaged community, eager for actionable advice on business, travel, personal finance, and productivity, and likely to respond well to sponsored content aligned with these themes.
Which creators are similar to Miles?
If you're looking for creators like Miles, you'll find them perfect for audiences interested in actionable business advice, sophisticated menswear, smart travel tips, and efficient personal finance strategies.
Addis Miller
TikTok @addismiller · Instagram @addismiller
This creator shares content related to fitness and bodybuilding, including exercise routines and tips for building muscle. They also post about modelling experiences, such as attending agency visits and directing for brands like Prada. Other videos touch on everyday life, travel, and social interactions, with a particular focus on British culture and humour. The creator also engages with audience interaction, asking questions and responding to comments.
Yogi Smith
TikTok @yogismithua · Instagram @yogismithua
This creator shares content focused on men's fashion, styling tips, and outfit inspiration. The videos also document personal travel experiences, highlighting both the rewarding aspects and challenges of exploring new locations. Additionally, the creator provides glimpses into a lifestyle centred on fitness, mindfulness, and physical well-being. Regular posts cover attendance at industry events and showcase personal clothing choices.
Lily Collyer
TikTok @lilygracecollyer
This creator shares content about their daily life, including fashion and marketing. They often feature outfits from Motel Rocks and discuss their experiences working in social media. The creator also posts videos about food reviews, travel destinations like Switzerland, and personal moments from holidays. They have documented starting a new job in social media marketing.
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