What kind of content does Lyds make?
Lyds creates engaging fashion and beauty content on TikTok, specializing in try-on hauls and unboxing videos featuring brands like Edikted and SHEIN. Her content also dives into makeup reviews and delightful explorations of food and drink items, including matcha. Lyds offers a personal touch by sharing videos of setting up new personal space items, like vanity mirrors, giving brands a glimpse into her relatable lifestyle.
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Who is Lyds’s audience?
Lyds' audience is likely composed of fashion and beauty enthusiasts in GB, actively seeking product recommendations and styling inspiration. Their high TikTok engagement rate of 11.62% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong intent signals for purchase-driven content like try-on hauls and unboxing, and a high-quality engagement profile that translates into genuine interest and potential conversion for brands.
Which creators are similar to Lyds?
If you're looking for creators like Lyds, you'll love these fashion and beauty gurus for your next try-on haul, unboxing, or makeup review inspiration.
Jordan Lipscombe
TikTok @jordanlipscombe · Instagram @jordanlipscombee
This creator focuses on reviewing and showcasing beauty products, including makeup and skincare from various brands like Charlotte Tilbury, Urban Decay, and Primark. They often share unboxing videos of fashion hauls from retailers such as ASOS and Mar the Label. The content also includes occasional lifestyle vlogs, such as travel diaries and trying viral recipes.
Lauren Dooley
TikTok @laurendoooley · Instagram @lauren__dooley
This creator posts videos about fashion hauls, particularly from brands like Shein and Zara, showcasing items both online and in real life. They also share travel vlogs, often featuring experiences in different countries and markets. Other content includes makeup tutorials, seasonal fashion looks, and relatable lifestyle moments.
Chyna Solder
TikTok @chynasolder · Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
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