What kind of content does Lyds make?
Lyds brings a fresh and relatable perspective to fashion and beauty on TikTok. Her content features engaging try-on hauls and unboxings of popular brands, alongside honest reviews of makeup and even food and drink items. Lyds also shares glimpses into her personal space with satisfying setup videos, offering brands a unique way to connect with her audience.
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Who is Lyds’s audience?
Lyds' audience is likely comprised of fashion and beauty enthusiasts in the GB region, actively seeking product recommendations and style inspiration. Their high TikTok engagement rate of 11.62% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong intent signals for purchasing products featured in try-on hauls and unboxing videos, and a high likelihood of positive engagement with makeup reviews.
Which creators are similar to Lyds?
If you're looking for creators like Lyds, you'll love their try-on hauls, unboxing videos, and honest makeup reviews for all your fashion and beauty needs.
Jordan Lipscombe
TikTok @jordanlipscombe · Instagram @jordanlipscombee
This creator focuses on reviewing and showcasing beauty products, including makeup and skincare from various brands like Charlotte Tilbury, Urban Decay, and Primark. They often share unboxing videos of fashion hauls from retailers such as ASOS and Mar the Label. The content also includes occasional lifestyle vlogs, such as travel diaries and trying viral recipes.
Lauren Dooley
TikTok @laurendoooley · Instagram @lauren__dooley
This creator posts videos about fashion hauls, particularly from brands like Shein and Zara, showcasing items both online and in real life. They also share travel vlogs, often featuring experiences in different countries and markets. Other content includes makeup tutorials, seasonal fashion looks, and relatable lifestyle moments.
Chyna Solder
TikTok @chynasolder · Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
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