What kind of content does Lyds make?
Lyds creates engaging content focused on fashion try-on hauls and beauty product reviews, often featuring popular brands like Edikted and SHEIN. On TikTok, she shares unboxings of clothing and makeup, along with honest reviews of food and drink items. Lyds also offers glimpses into her personal space with videos showcasing new decor, like vanity mirrors.
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Who is Lyds’s audience?
Lyds' audience is likely comprised of fashion and beauty enthusiasts in the UK, actively seeking product recommendations and styling inspiration. Their high TikTok engagement rate (11.62% ER) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for driving purchase intent through sponsored content, unboxing videos, and makeup reviews, as followers demonstrate a clear appetite for discovery and direct engagement with Lyds' content.
Which creators are similar to Lyds?
If you're looking for creators like Lyds, you'll love these fashion and beauty gurus for your next try-on haul, unboxing, or makeup review.
Jordan Lipscombe
TikTok @jordanlipscombe · Instagram @jordanlipscombee
This creator focuses on reviewing and showcasing beauty products, including makeup and skincare from various brands like Charlotte Tilbury, Urban Decay, and Primark. They often share unboxing videos of fashion hauls from retailers such as ASOS and Mar the Label. The content also includes occasional lifestyle vlogs, such as travel diaries and trying viral recipes.
Lauren Dooley
TikTok @laurendoooley · Instagram @lauren__dooley
This creator posts videos about fashion hauls, particularly from brands like Shein and Zara, showcasing items both online and in real life. They also share travel vlogs, often featuring experiences in different countries and markets. Other content includes makeup tutorials, seasonal fashion looks, and relatable lifestyle moments.
Chyna Solder
TikTok @chynasolder · Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
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