What kind of content does Lyds make?
Lyds brings a vibrant and relatable energy to TikTok, sharing engaging try-on hauls and unboxing videos featuring popular fashion brands. Her content extends to honest beauty reviews, showcasing everything from setting powders to must-have makeup. Lyds also offers a peek into her personal space with satisfying setup videos, and even shares her thoughts on delicious food and drink finds.
Are you a brand that’s partnered with Lyds?
Verify your partnership
Who is Lyds’s audience?
Lyds' audience is likely comprised of individuals interested in fashion and beauty content, specifically seeking product recommendations and reviews. Their high TikTok engagement rate of 11.62% significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive follower base. This suggests strong intent signals for purchasing decisions and a high likelihood of quality engagement, such as comments, shares, and potential conversions for sponsored content or affiliate marketing.
Which creators are similar to Lyds?
If you're looking for creators like Lyds, you'll love these fashion and beauty gurus for your next try-on haul, unboxing, or makeup review inspiration.
Jordan Lipscombe
TikTok @jordanlipscombe · Instagram @jordanlipscombee
This creator focuses on reviewing and showcasing beauty products, including makeup and skincare from various brands like Charlotte Tilbury, Urban Decay, and Primark. They often share unboxing videos of fashion hauls from retailers such as ASOS and Mar the Label. The content also includes occasional lifestyle vlogs, such as travel diaries and trying viral recipes.
Lauren Dooley
TikTok @laurendoooley · Instagram @lauren__dooley
This creator posts videos about fashion hauls, particularly from brands like Shein and Zara, showcasing items both online and in real life. They also share travel vlogs, often featuring experiences in different countries and markets. Other content includes makeup tutorials, seasonal fashion looks, and relatable lifestyle moments.
Chyna Solder
TikTok @chynasolder · Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
Frequently asked questions
Sign in to view Lyds's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lyds today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lyds on your creator campaign.