What kind of content does Lunan Bay Farm make?
Lunan Bay Farm shares charming videos on Instagram, celebrating their cashmere goats and the delightful "Goats in Coats" knitting competition. They showcase the vibrant, handmade jumpers participants create for the goats, highlighting the colorful designs and expressing gratitude to entrants. Expect heartwarming farm life updates, from preparing for kidding season to the goats proudly sporting their knitted creations at festive farm events.
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Who is Lunan Bay Farm’s audience?
Lunan Bay Farm's audience is likely comprised of individuals interested in artisanal crafts, sustainable living, and rural lifestyles, with a strong leaning towards knitting and fiber arts. Their high Instagram engagement rate (10.47% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%), indicating a highly dedicated and interactive follower base. This suggests strong intent signals around purchasing handmade goods, participating in community events, and potentially supporting farm-to-yarn initiatives. The quality of engagement is exceptional, pointing to a valuable audience for brands seeking authentic connections within the crafting and rural lifestyle niche.
Which creators are similar to Lunan Bay Farm?
If you're looking for creators like this creator, partner with those who can showcase unique farm life, artisanal crafts, and community events to engage your audience.
Country Mouse
Instagram @countrymouseuk1
This creator posts content about wool throws and wool socks, focusing on their quality and different types, such as lambswool and Gotland wool. They also share videos about their experiences with seasonal affective disorder and how walking, particularly in the countryside, helps them to stay positive. The creator also showcases new products, discusses the benefits of natural fibres over synthetics, and highlights their small business, often mentioning their Yorkshire-made recycled throws and Merino lambswool socks.
Hope Macaulay
TikTok @hopemacaulay
This creator posts videos about knitwear, focusing on their brand, Hope Macaulay. They often share 'behind the scenes' content, such as packing orders and knitting processes. The videos also feature outfit inspiration and unboxing experiences with their knitwear products. Some content highlights the popularity of their knitwear, referencing its appearance on shows like 'The Traitors'.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
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