Open in Nutcake

Luke Michael James

This creator makes videos about cycling. They share content featuring bike builds, showing off new components and upgrades. The creator also discusses challenges they undertake, such as riding a certain distance every day for a month, and shares their experiences and learnings from these events. They also provide maintenance tips, like how to wax a bike chain.

Where to find Luke Michael James

Instagram ·lukemichaeljames
Followers6.5K
Avg views1.2K
Engagement9.5%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

Are you Luke Michael James? · Claim this profile

What kind of content does Luke Michael James make?

Luke Michael James crafts engaging cycling content across Instagram, focusing on the intricacies of bike builds and the thrill of endurance challenges. He offers practical advice on bike maintenance, such as chain waxing techniques, and showcases exciting new components and upgrades. Brands will appreciate his in-depth approach to the cycling lifestyle, from technical details to personal journeys.

Are you a brand that’s partnered with Luke Michael James?

Verify your partnership
Fresh feel for the V5RS with @lizardskins new DSP Ultra 👌🏼

🎥 @lmjcreative
It’s not all sunshine and rainbows, but at least it’s entertaining 🤣 

Go behind the build of @nikitajade.cc ‘s new @colnagoworlduk V4 in my latest video on YouTube! 

Link in bio 🔗 

🎥 @lmjcreative
I was sent this little @cycplus_official pump last year and I told them I wasn’t going to make any content about it unless I really found it useful. 

I didn’t think I’d use it at all, but it has gotten me out of trouble more times than I can count. Honestly, i’ve really found it handy to have. 

I was proven wrong and I’m glad! The new ultra is even smaller and literally too. A great little upgrade 👌🏼
Bling upgrades for the Y1RS from @overfastbike 👌🏼

Who is Luke Michael James’s audience?

Luke Michael James' audience is likely comprised of cycling enthusiasts in Great Britain, ranging from casual riders to dedicated bike builders and mechanics. Their intent signals are strong, indicated by a high engagement rate (ER) of 9.47% on Instagram, significantly outperforming benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and active community eager for detailed content on bike builds, maintenance, and challenges. The quality of engagement is therefore expected to be exceptionally high, with a strong propensity for interaction and potential conversion.

Which creators are similar to Luke Michael James?

If you're looking for creators like this creator, you'll find them perfect for audiences passionate about custom bike builds, challenging rides, and mastering bike maintenance.

Dan

Instagram @daaaanjj

This creator posts videos about cycling, sharing their experiences and tips. They discuss gear, such as cycling computers and clothing, and offer insights into training and bike maintenance. The creator also touches on the broader aspects of cycling, including its benefits and the challenges faced by riders. Additionally, they share behind-the-scenes content about their video creation process.

Adventure
Artist
Fitness

Bec

Instagram @bec_rides_x

This creator shares content primarily focused on cycling, featuring both road bikes and gravel bikes. Their videos document various rides, often in the Northeast of England, and include preparations for specific cycling events like the Dirty Reiver. The creator also showcases different cycling equipment and bikes, sometimes participating in group rides with a cycling club. The content reflects an interest in fitness and the overall enjoyment of cycling activities.

Automotive
Fitness
Lifestyle

Dan Hutchinson

Instagram @danhutchinsonphotoinc

This creator posts about cycling, often sharing their experiences with different types of rides like gravel and road cycling. They also document their use of specific cycling gear and photography equipment, such as Hasselblad cameras. The creator features the landscapes and weather conditions they encounter during their cycling journeys, from autumnal sunsets to windy coastal paths. Additionally, they share updates on cycling events and collaborative projects with other organisations and individuals.

Adventure
Artist
Outdoor

Frequently asked questions

Sign in to view Luke Michael James's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.

Collab with Luke Michael James today

You can use Nutcake’s agentic tools for free. Sign up today to work with Luke Michael James on your creator campaign.