What kind of content does Luke make?
Luke crafts engaging TikTok videos that demystify the world of wine, with a particular focus on accessible supermarket finds. He offers insightful reviews and recommendations, highlighting Italian and Spanish varietals like Rioja, and guides viewers through understanding wine pricing. Luke's approachable style makes wine exploration fun and informative for everyone.
Are you a brand that’s partnered with Luke?
Verify your partnership
Who is Luke’s audience?
Luke's audience likely consists of UK-based consumers interested in accessible wine recommendations, particularly from supermarkets and focusing on Italian and Spanish varietals. Their intent signals suggest they are actively seeking guidance for purchasing decisions, looking for value and approachable wine education. With a TikTok engagement rate of 3.92%, Luke is significantly outperforming benchmarks (TikTok ~3.0% ER), indicating a highly engaged and receptive audience that values his content. This suggests strong potential for conversion on sponsored product placements or affiliate marketing opportunities.
Which creators are similar to Luke?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking accessible wine reviews and recommendations, especially for everyday Italian and Spanish wines.
Partner In Wine
TikTok @partnerinwineuk · Instagram @partnerinwineuk
This creator posts content about wine, focusing on reviews and recommendations. They share their experiences trying different wines, particularly Australian rosé, and provide insights into their taste preferences. The creator also discusses business-related trips to Australia, vlogging their experiences and the process of shooting a new collection. Additionally, they offer advice on selecting wines for events like weddings and share tips on wine tasting and food pairings.
Lincoln Smith
TikTok @.lincolnsmith
This creator posts videos about making and trying various alcoholic and non-alcoholic beverages. Their content features drinks such as gin cocktails, whiskey, beer, and liqueurs, often mixed with soft drinks or served with ice. They also share experiences trying unique combinations, like a pickleback shot or Grappa. The creator frequently thanks others for gifted drinks and encourages responsible consumption.
Millie Milliken
Instagram @millie_milliken
This creator focuses on content related to beverages, primarily spirits like whisky, rum, and gin. They share experiences from distillery visits, tastings, and interviews with industry professionals. The creator also covers related topics such as the history of certain drinks, new releases, and industry events. Additionally, some content touches on the importance of pubs and the hospitality sector.
Frequently asked questions
Sign in to view Luke's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Luke today
You can use Nutcake’s agentic tools for free. Sign up today to work with Luke on your creator campaign.