What kind of content does Luke Capel make?
Luke Capel brings a playful and experimental approach to food content on TikTok. He’s known for tackling viral food trends and unusual recipes, often sharing his humorous reactions to both successes and spectacular failures. Brands can connect with Luke's audience through his engaging taste tests and explorations of unique ingredients.
Are you a brand that’s partnered with Luke Capel?
Verify your partnershipWho is Luke Capel’s audience?
Luke Capel's audience is likely comprised of adventurous foodies and casual viewers drawn to the novelty of viral food trends and experimental cooking. Their intent signals are strong, indicated by a remarkable 8.32% engagement rate on TikTok, significantly exceeding benchmarks (TikTok ~3.0% ER). This suggests a highly receptive and interactive community eager to participate in discussions, share their own experiences, and potentially try Luke's more daring culinary explorations. The high ER points to excellent engagement quality, making this audience a valuable target for brands seeking to tap into a passionate and trend-aware consumer base.
Which creators are similar to Luke Capel?
If you're looking for creators like this creator, you'll find them perfect for audiences who love adventurous cooking, hilarious recipe fails, and the thrill of trying viral food trends.
Barry Lewis
TikTok @mrbarrylewis · Instagram @mrbarrylewis
This creator shares videos testing various kitchen gadgets and food hacks. They try out items like a 3D printed can opener and a fly-repelling gadget. The creator also experiments with unusual food combinations, such as soy sauce on ice cream and making their own McGriddles. They often react to viral trends and share their thoughts on products like Easter eggs and specific snack foods.
The Scransitvan
TikTok @thescransitvan · Instagram @thescransitvan
This creator posts videos showing how to cook various meals, often preparing them in a van or outdoors. Their recipes include dishes like steak baguettes, burgers, fajitas, lasagne, and shepherd's pie. They frequently use cheese in their dishes and sometimes incorporate special or 'secret' spices. The creator also shares updates about their book and engages with their audience.
Phoenix Ross
Instagram @shef_phoenix
This creator makes videos about unusual food experiments and recreations. They explore historical or banned recipes, like original root beer using sassafras root. They also focus on creating 'over the top' versions of popular dishes, such as giant chicken parmesan or 'bangers and mash on a stick'. Other experiments include making ice cream from bread, turning vegetables into spaghetti, and investigating flavour combinations in peanut butter.
Frequently asked questions
Sign in to view Luke Capel's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Luke Capel today
You can use Nutcake’s agentic tools for free. Sign up today to work with Luke Capel on your creator campaign.