What kind of content does Lucy make?
Lucy offers a warm and inviting glimpse into homeownership and seasonal celebrations. On TikTok, she shares her journey of purchasing and decorating her first home, from property tours to festive Christmas setups. Her content also includes delightful baking recipes, like her popular pumpkin spice latte, and honest product reviews, recently highlighting beauty items and kitchen gadgets. Lucy's engaging style makes her a go-to source for home inspiration and holiday cheer.
Are you a brand that鈥檚 partnered with Lucy?
Verify your partnership
Who is Lucy鈥檚 audience?
Lucy's audience is likely comprised of individuals interested in home improvement, DIY projects, and culinary pursuits, with a strong seasonal focus around Christmas. Their intent signals are high, as evidenced by her impressive 3.90% engagement rate on TikTok, significantly outperforming benchmarks (TikTok ~3.0% ER). This suggests a highly receptive and active community eager for inspiration and product recommendations within her niche. The quality of engagement appears excellent, indicating strong potential for brand partnerships seeking authentic audience connection.
Which creators are similar to Lucy?
If you're looking for creators like this creator, they're perfect for brands targeting audiences interested in home decor, DIY projects, baking, product reviews, and seasonal content like Christmas.
emsteers em
TikTok @emsteers
This creator posts videos about home purchases and decor, focusing on furniture like sofas and dining sets, as well as smaller homeware items such as glasses and utensils. They document the process of buying a new house, including site visits and 'demo days' where they learn how appliances work. The creator also shares personal life updates, including moments with friends and their cat, and occasionally features fashion and beauty content.
N E E P A
Instagram @neepa.home
This creator focuses on home decor and interior design, often showcasing the creation of cosy spaces like a coffee corner and complete kitchen renovations. They regularly unbox and review various lifestyle products, including beauty items, kitchen appliances, and decorative accessories for the home. Content also features IKEA finds, styling tips, and DIY projects. They provide viewers with insights into creating a well-styled home environment.
Bolas Style
TikTok @bolasstyle.ugc
This creator shares videos about their journey of setting up a new four-bedroom house. Content includes decorating their living room with a cozy, minimalist style, showcasing affordable finds and quality pieces. They also share footage of kitchen organisation, such as restocking cereal containers, and their Sunday outfits. The creator documents the process of furnishing their home from scratch, starting with just suitcases and faith, and includes their partner in some of the content.
Frequently asked questions
Sign in to view Lucy's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lucy today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Lucy on your creator campaign.