What kind of content does Lucy O'Rourke make?
Lucy O'Rourke shares inspiring running journeys and practical fitness tips across TikTok and Instagram, from marathon training to track events. Her engaging vlogs blend athletic pursuits with lifestyle content, featuring travel adventures and city explorations often infused with her love for running and food. Lucy's authentic and motivational tone resonates with a broad audience, making her a compelling partner for brands seeking to connect with active and adventurous consumers.
Are you a brand that’s partnered with Lucy O'Rourke?
Verify your partnership
Who is Lucy O'Rourke’s audience?
Lucy O'Rourke's audience is likely comprised of individuals interested in fitness, particularly running and marathon training, with a secondary interest in lifestyle and travel. Intent signals suggest a strong desire for practical fitness advice and aspirational content. Her engagement rates on both TikTok (7.43% ER) and Instagram (4.51% ER) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly engaged and receptive community. This suggests a valuable audience for brands in the fitness, apparel, and travel sectors seeking authentic influencer partnerships.
Which creators are similar to Lucy O'Rourke?
If you're looking for creators like this, you'll find them perfect for anyone seeking inspiration for marathon training, fitness tips, travel vlogs, and a balanced lifestyle.
Ellie Minshall
TikTok @ellieeminshall
This creator posts videos about running, sharing their experiences with different races like marathons and triathlons. They also discuss training, race preparation, and their personal best times. Additionally, the creator shares content about favourite items, fitness fashion, and charity events.
Gabriel
TikTok @gabrielsmithh_ · Instagram @gibstarun
This creator posts videos primarily about running and marathon training. They share details about their progressive long runs, track sessions, and gym workouts. The content also includes race day routines, nutrition, and reflections on their running goals and achievements. Occasionally, they also post about trying new foods.
Philippa Bowen
TikTok @philybowden · Instagram @philybowden
This creator posts videos about running, including tips for preventing injuries and advice for new runners. They also share content about travel with friends, often documenting trips and experiences. Other topics include everyday life moments, such as dental visits and enjoying meals out. The creator also shares updates about their fitness journey and personal experiences.
Frequently asked questions
Sign in to view Lucy O'Rourke's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lucy O'Rourke today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lucy O'Rourke on your creator campaign.