What kind of content does Lucie make?
Lucie offers an authentic look into the journey of a novice equestrian. On TikTok, she shares relatable experiences with horse riding, from hacking and jumping to everyday lessons, often featuring her horse, Merlyn. Her content highlights the ups and downs of learning, alongside candid behind-the-scenes glimpses of horse care and preparation.
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Who is Lucie’s audience?
Lucie's audience is likely comprised of aspiring equestrians and horse owners seeking accessible advice and relatable content on learning to ride and basic horse training. Their intent signals are strong, indicated by an exceptionally high TikTok engagement rate of 13.32%, significantly surpassing benchmarks (TikTok ~3.0%). This suggests a highly invested and responsive community, eager to interact with Lucie's journey as a novice rider. This elevated engagement quality presents a valuable opportunity for brands targeting the equestrian market.
Which creators are similar to Lucie?
If you're looking for creators like this creator, target novice riders seeking accessible horse training tips and enjoyable hacking adventures.
Antonio Mcintosh
TikTok @a.mcintosh20 · Instagram @antonio_mcintosh_
This creator posts videos about equestrianism, primarily focusing on show jumping with their horse. They document their progress, including wins and challenges, and share their journey with the horse from its early stages to competing. The creator also shares humorous content, including comedy sketches and funny observations, and occasionally posts about personal life events and celebrations.
Georgia Darlington
Instagram @gdarlington.equine
This creator posts videos about horse riding and training. They share content from working hunter clinics, show jumping events, and everyday life at their equestrian yard. Their videos often feature different horses, including young ones and experienced competition partners, showcasing their progress in various disciplines. They also provide insights into their work as an instructor, covering topics like gridwork and polework sessions.
Becky Giles
TikTok @beckygiles · Instagram @becky_giles16
This creator posts videos about horse riding and equestrian activities. They share moments from events like riding with drag hounds and participating in show jumping. The creator also shares personal updates, such as packing merchandise for shipping and humorous interactions with their audience. Some content features their horses and everyday farm life, including sheep and the sounds of horse hooves.
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