What kind of content does Clever Cookie make?
Clever Cookie crafts visually appealing TikToks and Instagram Reels that dive deep into the world of cookie bars and cookie pies. Their content highlights a delectable range of flavors, from classic chocolate creations to exciting seasonal specials, with a focus on mouth-watering close-ups and satisfying ASMR baking sounds. Brands looking to showcase their ingredients or products will find a perfect fit with Clever Cookie's engaging dessert-focused approach.
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Who is Clever Cookie’s audience?
Clever Cookie's audience is likely comprised of home bakers and dessert enthusiasts, primarily in the UK, seeking visually appealing and satisfying ASMR baking content. Their strong engagement on TikTok (1.84% ER, slightly below benchmark) and solid performance on Instagram (1.55% ER, on benchmark) indicate a receptive audience interested in recipe tutorials and visually driven baked goods. This audience is likely to engage through likes, shares, and potentially recipe inquiries, presenting a valuable opportunity for brands in the baking, kitchenware, or food ingredient sectors.
Which creators are similar to Clever Cookie?
If you're looking for creators like this creator, you're likely seeking ASMR baking content featuring delicious cookie bars, pies, and other irresistible baked goods.
katiesfoodiefinds
TikTok @katiesfoodiefinds
This creator shares recipes for various baked goods and no-bake treats. Their content often features popular chocolate brands and seasonal themes, such as Valentine's Day and Christmas. They demonstrate how to make items like Kinder Crispy Slices, caramel-stuffed cookie cups, and dog-friendly biscuit slices. The creator also reviews new food products, particularly those from M&S.
The Caketoonist
TikTok @thecaketoonist · Instagram @thecaketoonist
The creator shares videos about baking, often featuring recipes from their book, Bake Your Sweet Time. They experiment with various bakes, including cakes, biscuits, and shortbreads, sometimes using vintage recipes or making quick hacks. The creator also occasionally discusses personal experiences and shares book recommendations related to food and drink pairings.
George's Bakery
TikTok @georges_bakery · Instagram @georges_bakery
This creator posts videos featuring a variety of baked goods, often highlighting seasonal specials like Easter and Valentine's Day treats. They showcase numerous cake, brownie, cookie, and rocky road creations, detailing ingredients and flavours. The content frequently announces website restocks and details products available for purchase. They also share insights into the baking process for some of their popular items, such as mini egg brownie wagon wheels and Milky Bar cornflake rolls. Markets and specific restock dates are also mentioned.
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