What kind of content does Lois make?
Lois brings a cozy and relatable aesthetic to TikTok, showcasing her passion for home decor and seasonal styling. Her content often features charming room transformations and festive holiday touches, alongside engaging fashion hauls that highlight comfortable, stylish outfits perfect for everyday wear. Lois also offers valuable insights into petite fashion and makeup reviews, making her a go-to source for accessible style inspiration.
Are you a brand that’s partnered with Lois?
Verify your partnership
Who is Lois’s audience?
Lois's audience is likely comprised of individuals interested in accessible home styling, budget-friendly fashion, and seasonal decor, with a specific lean towards petite sizing. Their engagement signals suggest a strong interest in actionable content like hauls and tutorials, as evidenced by her exceptionally high TikTok engagement rate of 7.55%, significantly outperforming benchmarks (TikTok ~3.0% ER). This indicates a highly receptive and interactive community, offering excellent potential for brand partnerships seeking authentic connection and conversion.
Which creators are similar to Lois?
If you're looking for creators like this creator, you'll find inspiration for stylish home decor, chic fashion hauls, and seasonal decorating ideas perfect for petite fashion enthusiasts and makeup lovers.
Gemma Blake
Instagram @iamgemmablake
This creator makes videos about home interior design and decoration. They often share practical advice, such as choosing paint colours for tricky rooms and showcasing various home renovation projects. The content also features fashion guidance, providing outfit ideas for women over 40 and highlighting personal style. Viewers can also find recommendations for skincare products and shopping hauls for both home furnishings and clothing.
mcr.gal
TikTok @mcr.gal · Instagram @mcr.gal
This creator shares content focused on skincare routines and beauty products, often featuring sponsored items. They also post about fashion, particularly pyjamas and loungewear, sometimes with discount codes. Many videos showcase aspects of a 'girly' or 'aesthetic' lifestyle, including home decor and seasonal themes like Christmas. They also share glimpses of their daily routines and personal preferences in beauty and home goods.
Caitlyn
Instagram @caitwilliams.x
The creator frequently shares content related to home decor, focusing on seasonal changes. This includes showcasing autumn decorations, such as styled shelves, and extensive Christmas preparations, featuring tree and home adornments. They also post outfit of the day videos, highlighting various fashion ensembles and styling tips. Additionally, their content incorporates elements of their personal life, including aspects of motherhood and everyday spending.
Frequently asked questions
Sign in to view Lois's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lois today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lois on your creator campaign.