Samara

What kind of content does Samara make?

Samara crafts a warm and inviting online space, sharing her journey of transforming a Victorian cottage into a cosy London haven. Her Instagram feed is filled with inspiring home decor ideas, delicious recipes, and practical tips for creating comforting routines and embracing self-care. Brands will appreciate her authentic approach to showcasing lifestyle products, from charming furnishings to delightful food and drink items, all within the context of her relatable home life and London adventures.

Are you a brand that’s partnered with Samara?

Verify your partnership

Content categories

Cooking

Family

Fashion

Food

Lifestyle

Outdoor

Parenting

Property

Wellbeing

Browse all creators

Ad This time of year and a really good Chai 🤝

I take mine generously laced with milk and honey, he takes his neat black (& always with many, many biscuits on the side for both of us).

@avantchatea_uk’s Organic Chai Tea tastes like wintery heaven and because it’s made using only whole, natural ingredients it means it’s actually good for you too 🤝

Anddddd today you can bag yourself 25% off the entire website 🤌🏽🤌🏽🤌🏽

#chaitea #organicchai #avantcha

Here we goooo - it’s been three months and I really haven’t been sure where to start so I’ll start from the beginning … 🔑 The day we got the keys to our new home, a wee Victorian terraced cottage originally built for the builders of Crystal Palace & the London railway.

Many of you are aware of our (and also share the) ‘to leave or not to leave London’ debacle. After living in our central London flat for 12 years and having explored ALL the possibilities of where to potentially move to, we finally settled on staying in London for now, though somewhere a little further out.

Our list of desirables when it came to a home fundamentally consisted of - a period/character property with some sort of outdoor space, decent transport connections, in walking distance of green space and shops, with enough room to house our growing family for a few years, that wouldn’t financially stretch us into oblivion. There were many compromises to be had (ie the garden stairs of death as I like to call them, not really having anywhere to park a pram, only having one toilet) but ultimately this house delivered on the key things.

It’s been a roller coaster of a three months since we moved in, my (absolutely raging/debilitating) pregnancy hormones have pretty much boycotted the whole experience and the settling in period has been a lot less romantic than I had envisaged. Our vocabulary has consisted of things like ‘wtf, damp, pipework, surveys, how is this so uneven?, which box is that thing in?, indoor wildlife, & what’s that smell?’.

We’ve redesigned the layout of the house a million times over in our heads, ranging from doing a lot to doing very little and we’ve still not really settled on any solid plans. I’ve always been a big believer in taking things slow, but even by my standards things have been SLOW (apart from the haste at which the carpets were pulled up!!)

There isnt a single room or even corner that feels remotely done in any way shape or form, yet in just a few months a certain little person will be making their debut into the world and so the countdown is ON to get this place feeling as cosy and livable as we possibly can 😅🙏

ad Cold Brew Tea - a summer revelation 💦

There’ll be no judgment here for not knowing exactly what Cold Brew Tea is, because I asked this very question, so to put it simply (because simple is what it is) it’s Tea that has been steeped in cold water, rather than hot like with Iced Tea, and left to infuse gently.

The ‘how-to’ is very straight forward - Tea bag + cold water + leave for a bit and go! It can be popped in the fridge overnight, or if you’re dashing out the door it can be thrown in your bag and be ready to drink in a couple hours. It really just depends on how much time you have and how intense you’d like the flavour to be.

Perhaps best of all, it can be made using any AVANTCHA Tea - Green Tea, Black Tea, Fruit Tea and Herbal Tea. I’ve used @avantchatea_uk’s Rose White here - literally English summer dreams in a water bottle 🌹

#avantcha #coldbrewtea #summertea #summerdrinks #rosewhite

Ad Sunday morning home comforts with @rowenandwren

To me, being comfortable at home (especially on the most sacred morning of the week) involves a blend of all five senses and ample time to enjoy them. Soft lighting, cosy quilts, comfortable pyjamas, elements of nature, quality time with your favourite people, rolling hot drinks and good food is how I truly believe Sunday morning’s were made to be spent.

I am totally enamoured by these beautifully crafted Rowen and Wren pieces that feel like heirlooms (and that are certain to become just that over time). They add so much to our Sunday mornings. Pyjamas, lamp and quilt tagged in this reel.

Ps. I also believe that Sundays (especially spring ones) were made for whole clementine cake, which is what we’ll be grazing on today, so here is the recipe for you, in ode of Sunday x

Whole Clementine cake 🍊

Ingredients
- 320g whole clementines (about 5)
- 120g yogurt or sour cream
- 280g granulated sugar
- 200g eggs (approx 4)
- 220g unsalted butter or 180ml olive oil
- 325g plain flour
- 2 tsp baking powder
- 1 tsp salt

Glaze
Half an orange squeezed
1 1/2 cups icing sugar

To make
1. Heat oven to 175 degrees Celsius and butter or spray a Bundt tin, round cake tin, or loaf tin
2. In a food processor, blitz whole clementines (skin on) into a smooth pulp
3. Stir in yogurt - combined mixture to weigh 250g or amount to 2 cups
4. Beat butter + sugar on high till light and creamy. If using olive oil beat at a lower speed and add oil gradually
5. Combine dry ingredients in separate bowl
6. Very gently mix in half of dry ingredient mixture and alternate with half of clementine mixture until fully combined
7. Spoon into greased tin and baked for 55-60 mins
8. Leave in tin for 15 mins then remove and allow to cool completely
9. Pour glaze over cake and top with freeze dried raspberries for a pop of colour

.

#rowenandwren #alifemorebeautifullylived #howihome #homecomforts #sundaymorning #citruscake

Who is Samara’s audience?

Samara's audience is likely comprised of individuals interested in aspirational yet achievable lifestyle content, particularly those in the UK seeking inspiration for their homes, kitchens, and personal well-being. Their intent signals are strong, indicated by a high engagement rate of 4.87% on Instagram, significantly surpassing benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%). This suggests a highly receptive and engaged community that actively interacts with Samara's content, signaling a valuable opportunity for brands seeking to connect with a dedicated and responsive consumer base.

Which creators are similar to Samara?

If you're looking for creators like this creator, you'll love their content if you enjoy cozy home decor, delicious recipes, and embracing a mindful London lifestyle.

Matilda Bea Lawlor

TikTok @matildabeaa · Instagram @matildabeaa

This creator shares content about their daily life, including home renovations and redecorating projects in London. They also post about their experiences trying new places, like hotels and shops. The creator enjoys hobbies such as crafting and baking, often sharing these activities with friends. Additionally, they document their morning routines and cleaning processes, sometimes featuring sponsored products for home care and beauty.

Beauty

Cleaning

Cooking

itsolly

TikTok @it.s.olly

This creator shares content about personal experiences and lifestyle choices. They post about navigating new beginnings with a mix of curiosity and reflection. Topics include self-care routines, such as skincare and moments of rest, alongside fashion content featuring outfit inspiration. They also share moments with pets and discuss their experiences living in London.

Beauty

Fashion

Lifestyle

Emma

Instagram @blog_cook_eat

This creator shares content about cooking and dining experiences, featuring home-cooked meals like risottos and reviews of various food products. They also document their travels and city breaks, showcasing iconic London landmarks and festival activities. The creator frequently reviews gifted sustainable lifestyle products, such as refillable deodorants and snacks. Additionally, content includes updates on their balcony garden where they grow fruits, vegetables, and flowers, alongside occasional posts offering personal reflections on growth.

Cooking

Family

Food