What kind of content does Lilyanne Gibbons make?
Lilyanne Gibbons is a UK-based professional makeup artist specializing in soft, bridal, and editorial glamour. Her TikTok and Instagram content offers in-depth makeup tutorials, breaking down products and techniques for achieving polished, glowy, and natural aesthetics. Brands will appreciate her behind-the-scenes glimpses from wedding days, photoshoots, and 1-to-1 lessons, showcasing her expertise in real-world applications.
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Who is Lilyanne Gibbons’s audience?
Lilyanne Gibbons' audience is likely comprised of individuals interested in professional makeup artistry, particularly bridal and editorial styles, with a strong presence in the UK. Her exceptionally high Instagram engagement rate (18.93%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for product recommendations, course enrollment, or service bookings. While her TikTok engagement is below benchmark (~0.33% ER vs. TikTok ~3.0% ER), the overall audience profile points to a valuable segment for brands seeking to connect with discerning beauty consumers.
Which creators are similar to Lilyanne Gibbons?
If you're looking for creators like this creator, you'll find them perfect for brands targeting aspiring makeup artists, brides-to-be, or anyone seeking expert beauty tutorials and editorial glamour.
Hannah Atter Bridal Makeup Specialist UK Destination
Instagram @hannahattermua
This creator specialises in bridal makeup, showcasing "soft glam" and natural looks for wedding days. Their content highlights techniques for glowing skin and refined details, aiming for a timeless finish. The creator often shares glimpses of wedding mornings, focusing on the client experience and special moments. They are based in Sheffield for trials, offering services across the UK and at international destinations. The creator also documents their professional development, attending masterclasses to enhance their makeup artistry skills.
Colette Rae Bailey
TikTok @coletteraebailey · Instagram @colettebaileyfreelancemua
This creator posts videos showcasing their work as a makeup artist, often focusing on bridal and special occasion makeup. They share tutorials and tips on achieving specific makeup looks, such as natural glam or foundation-free finishes. The content also includes behind-the-scenes glimpses of wedding preparations and client makeovers. Additionally, they share lifestyle content, including vlogs of holidays and daily routines, sometimes featuring family.
Tish
TikTok @ftax_
This creator is a London-based makeup artist who specialises in bridal and prom makeup. They offer services for various occasions, including birthdays and general glam looks. The creator often shares before-and-after videos showcasing their clients' transformations. They primarily focus on natural, glowing, and soft glam styles. Bookings can be made via direct message or email.
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