What kind of content does lily make?
Lily offers an authentic look into student life, blending relatable university vlogs with a keen eye for skincare and beauty. Her TikTok channel (@lily.mariner) features engaging unboxing videos and "get ready with me" segments, highlighting popular brands like Rhode and Byoma. Lily's content also includes outfit checks and self-care routines, providing a holistic view of her daily experiences with a positive and approachable tone.
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Who is lily’s audience?
Lily's audience is likely comprised of young adults and students interested in relatable lifestyle content, particularly within the beauty and skincare niches. Their high TikTok engagement rate (10.75% ER, significantly exceeding benchmarks like TikTok's ~3.0%) signals strong interest and active participation in her GRWMs, university vlogs, and product reviews. This indicates a receptive audience eager for authentic recommendations and a glimpse into student life, suggesting high potential for brand collaborations and product integration.
Which creators are similar to lily?
If you're looking for creators like Lily, you'll love content creators who share authentic student life, honest skincare reviews, and relatable GRWMs for university adventures.
@glow.flame
TikTok @glow.flame
This creator shares videos about beauty and personal care products. They frequently review makeup items, such as highlighters, blush, and lip treatments, often featuring brands like Dior and Rhode. The creator also posts about skincare, hair care products, and fashion, including pyjamas and slippers. Additionally, they share content related to student life, such as acquiring a projector for their accommodation.
Karyn Kirkbride
TikTok @karynkirkbridee
This creator posts content about their morning routines and skincare. They also share aesthetic videos featuring seasonal elements like falling leaves. The creator often showcases products they use, particularly from the brand rhode, and discusses their skincare preferences.
Ella-Mae Rennison
TikTok @ellamaerennison_
The creator posts videos about skincare routines, featuring products like retinol serums and hydrating creams. They also share content related to makeup, including testing new foundations and lip oils. Other topics include hair care, nail art, and unboxing luxury accessories. The creator also shares snippets of their daily life and personal routines.
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