What kind of content does lily make?
Lily offers an authentic look into student life, blending relatable university vlogs with detailed skincare and beauty reviews. Her TikTok channel features popular brands like Rhode and Byoma, presented through engaging unboxing videos and "get ready with me" segments. Lily also shares glimpses of her daily routines, from outfit checks to relaxing self-care rituals, creating a warm and aspirational digital space.
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Who is lily’s audience?
Lily's audience is likely comprised of young adults, primarily students, interested in relatable lifestyle content, practical beauty advice, and authentic product reviews. Their high engagement rate on TikTok (10.75% ER, significantly above benchmarks like 3.0%) signals strong interest and active participation, suggesting they are highly receptive to GRWM routines, university vlogs, and skincare recommendations. This indicates a valuable audience for brands seeking to connect with Gen Z consumers through genuine, peer-to-peer recommendations and aspirational yet accessible content.
Which creators are similar to lily?
If you're looking for creators like Lily, you'll love content creators who share authentic student life, honest skincare reviews, and relatable GRWMs and university vlogs.
@glow.flame
TikTok @glow.flame
This creator shares videos about beauty and personal care products. They frequently review makeup items, such as highlighters, blush, and lip treatments, often featuring brands like Dior and Rhode. The creator also posts about skincare, hair care products, and fashion, including pyjamas and slippers. Additionally, they share content related to student life, such as acquiring a projector for their accommodation.
Karyn Kirkbride
TikTok @karynkirkbridee
This creator posts content about their morning routines and skincare. They also share aesthetic videos featuring seasonal elements like falling leaves. The creator often showcases products they use, particularly from the brand rhode, and discusses their skincare preferences.
Ella-Mae Rennison
TikTok @ellamaerennison_
The creator posts videos about skincare routines, featuring products like retinol serums and hydrating creams. They also share content related to makeup, including testing new foundations and lip oils. Other topics include hair care, nail art, and unboxing luxury accessories. The creator also shares snippets of their daily life and personal routines.
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