What kind of content does Lily Herridge-Baker make?
Lily Herridge-Baker offers an authentic glimpse into her vibrant London lifestyle, sharing relatable daily routines, from morning lattes to weekly resets. Her engaging vlogs and Instagram Stories document everything from exciting shopping hauls and honest product reviews to planning date nights and exploring the city. Brands will appreciate her authentic approach to showcasing everyday moments and experiences.
Are you a brand that’s partnered with Lily Herridge-Baker?
Verify your partnership
Who is Lily Herridge-Baker’s audience?
Lily Herridge-Baker's audience likely consists of individuals interested in aspirational yet relatable lifestyle content, particularly those drawn to the "day in the life" and routine-based vlogs. Her strong Instagram engagement rate (10.75% ER) significantly surpasses benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for product discovery and brand alignment, with a high likelihood of quality engagement through comments, shares, and potential conversions.
Which creators are similar to Lily Herridge-Baker?
If you're looking for creators like Lily Herridge-Baker, you'll love these vloggers who share their daily London life, routines, and shopping adventures.
Lauren Grace Collins
Instagram @laurengracelife
This creator posts videos about their daily routines and lifestyle. They share content focused on home organisation, self-care rituals such as reading and taking baths, and fashion hauls. The creator also documents special events like wreath-making workshops and holiday celebrations, often featuring outfits and home decor. They also share snippets of trips and holidays, such as ski vlogs.
Annika Stevie
Instagram @annika.stevie
The creator posts videos about their daily routines, including morning and evening rituals, workouts, and meal preparation. They also share content about personal care, such as skincare routines and trying new beauty products. Additionally, the creator documents personal life events, like preparing for their wedding, and travels, often exploring cities and sharing their experiences. They also discuss books they are reading and share recommendations.
Miaz Targuisti
Instagram @miaz.targuisti
This creator often posts videos about their daily routines, including makeup and skincare applications. They share 'Get Ready With Me' (GRWM) content, showcasing outfits and beauty preparations for various occasions. The creator also vlogs about their experiences, such as visiting spas or travelling, and discusses their favourite seasonal items. They have also posted about specific beauty products and routines, like post-hair removal care and summer makeup looks.
Frequently asked questions
Sign in to view Lily Herridge-Baker's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lily Herridge-Baker today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lily Herridge-Baker on your creator campaign.