What kind of content does lils make?
lils brings a vibrant and personal touch to TikTok, sharing her passions with an engaged audience. Her content centers around the exciting world of Pokémon cards, offering glimpses into her university life with motivational insights, and showcasing her creative flair through stunning nail art and bold hair transformations. From travel vlogs capturing her adventures in New York City to everyday moments, lils offers a dynamic and authentic look into her unique interests.
Are you a brand that’s partnered with lils?
Verify your partnership
Who is lils’s audience?
lils' audience is likely comprised of young adults and students in the UK interested in a blend of pop culture, personal lifestyle, and creative expression. Their high TikTok engagement rate (7.90% ER, significantly above the ~3.0% benchmark) signals strong interest and active participation, indicating they are highly receptive to lils' content. This audience is likely seeking relatable content on university life, inspiration for nail art and hair transformations, and entertainment through Pokémon card unboxings and travel vlogs. Their high engagement suggests they are not just passive viewers but actively commenting, sharing, and potentially purchasing related products or services.
Which creators are similar to lils?
If you're looking for creators like this, you'll love content that blends Pokémon card collecting, university life, travel vlogs, nail art, and hair transformations for a vibrant and engaging audience.
Phoebe Scott
TikTok @phoeb3scott
This creator shares videos about their daily life, including routines like doing their own nails and hair. They also post about their experiences at university, such as managing coursework and living arrangements. Other content includes glimpses of their travels, fashion choices, and personal relationships.
Laura
TikTok @lolly_.xo · Instagram @lolli.xo
This creator posts videos about beauty and lifestyle content. They share makeup tutorials, including how to achieve a natural skin tone look and how to cover breakouts. The creator also shares hair transformation vlogs, documenting trips to the salon for processes like going blonder. Additionally, they create content around trying new beauty products, such as colour-changing foundation and lip stains, and share experiences like solo brunch dates and shopping hauls for collections like Winnie the Pooh at Primark.
erin
TikTok @erinb.xxx
This creator posts videos about a variety of lifestyle topics. They share content related to beauty, including makeup and skincare routines, as well as hair care tips and products. The creator also posts about fashion, showing off outfits and discussing clothing items. Additionally, they share vlogs of their experiences, such as visiting new restaurants and exploring outdoor locations like the Peak District. Some videos also touch on university life and dissertation progress.
Frequently asked questions
Sign in to view lils's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with lils today
You can use Nutcake’s agentic tools for free. Sign up today to work with lils on your creator campaign.