What kind of content does Melanie Phillips make?
Melanie Phillips crafts enchanting content on Instagram, focusing on the beauty of everyday life and whimsical pursuits. Her feed is a delightful blend of creative hobbies like pottery and watercolour painting, alongside heartwarming glimpses into family moments and practical lifestyle tips, from smoothie recipes to digital detox strategies. Brands will appreciate her ability to connect with audiences through themes of wellness, travel, and DIY, all presented with a charming and inspiring aesthetic.
Are you a brand that’s partnered with Melanie Phillips?
Verify your partnership
Who is Melanie Phillips’s audience?
Melanie Phillips' audience is likely comprised of individuals seeking inspiration for a balanced and aesthetically pleasing lifestyle, with a strong interest in family-oriented activities, personal wellness, and creative pursuits. Their intent signals suggest they are actively looking for practical ideas and aspirational content related to everyday romanticism, crafts, and travel. With an impressive 9.93% engagement rate on Instagram, significantly exceeding benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), Melanie's community demonstrates exceptionally high quality engagement and a deep connection with her content.
Which creators are similar to Melanie Phillips?
If you're looking for creators like Melanie Phillips, you'll love those who inspire everyday romanticism, whimsical activities, family lifestyle, wellness, and travel adventures.
Loni
Instagram @whimsical.daydreamer
The creator focuses on lifestyle content that emphasises a whimsical, nostalgic, and cosy aesthetic. Their videos include tutorials on crafts like rug tufting, recommendations for household products, and recipes for nostalgic comfort meals. They also share insights into their daily routines as a parent, often highlighting creative activities to do with children. Additionally, the creator promotes products for home organisation and fitness, such as walking pads and tools for DIY projects.
Brynne 🌼🪩
Instagram @brynneanika
This creator shares content focused on crafting and DIY projects, often with a whimsical or seasonal theme. They demonstrate how to make items such as crochet coasters, ribbon garlands, and ghost decorations. The creator also discusses personal experiences, including pregnancy updates and reflections on mental health. Additionally, they offer ideas for Halloween costumes and share tips on how to romanticise everyday life through hobbies and simple activities.
Sierra Campbell
Instagram @siececampbell
This creator shares videos about their daily life, including home organisation and interior design tips. They often feature content related to motherhood, sharing hacks and the importance of community. The creator also posts about fashion, unboxing new items, and advocating for analog living, such as using film cameras and physical photo albums. Additionally, they share experiences like hosting events and personal wellness routines.
Frequently asked questions
Sign in to view Melanie Phillips's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Melanie Phillips today
You can use Nutcake’s agentic tools for free. Sign up today to work with Melanie Phillips on your creator campaign.