What kind of content does Melanie Phillips make?
Melanie Phillips crafts enchanting content on Instagram, focusing on romanticizing everyday moments and embracing whimsical activities. Her feed is a delightful blend of creative pursuits like pottery, embroidery, and watercolour painting, alongside heartwarming glimpses into family life and practical lifestyle tips, from smoothie recipes to digital detox strategies. Melanie also shares inspiring insights on wellness and travel, making her a go-to for brands seeking to connect with an audience that values beauty, creativity, and mindful living.
Are you a brand that’s partnered with Melanie Phillips?
Verify your partnership
Who is Melanie Phillips’s audience?
Melanie Phillips' audience is likely comprised of individuals interested in a balanced lifestyle, seeking inspiration for creative pursuits, family-oriented activities, and personal well-being. Their intent signals suggest a desire for actionable content, from DIY crafts to travel ideas, all framed within an "everyday romanticism" aesthetic. With an impressive 9.93% engagement rate on Instagram, significantly exceeding benchmarks like TikTok (3.0%), Instagram (1.5%), and YouTube (2.0%), Melanie's followers demonstrate a highly invested and responsive community. This suggests strong potential for brand partnerships seeking authentic connection and high-quality interaction.
Which creators are similar to Melanie Phillips?
If you're looking for creators like Melanie Phillips, you'll love discovering kindred spirits who inspire everyday romance, whimsical adventures, and joyful family living through crafts, wellness, and travel.
Loni
Instagram @whimsical.daydreamer
The creator focuses on lifestyle content that emphasises a whimsical, nostalgic, and cosy aesthetic. Their videos include tutorials on crafts like rug tufting, recommendations for household products, and recipes for nostalgic comfort meals. They also share insights into their daily routines as a parent, often highlighting creative activities to do with children. Additionally, the creator promotes products for home organisation and fitness, such as walking pads and tools for DIY projects.
Brynne 🌼🪩
Instagram @brynneanika
This creator shares content focused on crafting and DIY projects, often with a whimsical or seasonal theme. They demonstrate how to make items such as crochet coasters, ribbon garlands, and ghost decorations. The creator also discusses personal experiences, including pregnancy updates and reflections on mental health. Additionally, they offer ideas for Halloween costumes and share tips on how to romanticise everyday life through hobbies and simple activities.
Talia Diane Kazarian
Instagram @talia.dianee
This creator shares videos about their daily life, often featuring home interiors and aesthetic inspiration. They post about routines, such as morning routines, and also share recipes and cocktail ideas for hosting. The creator also documents personal milestones, like purchasing a house, and shares lifestyle content related to travel and seasonal activities.
Frequently asked questions
Sign in to view Melanie Phillips's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Melanie Phillips today
You can use Nutcake’s agentic tools for free. Sign up today to work with Melanie Phillips on your creator campaign.