What kind of content does Liam O'Dell make?
Liam O'Dell champions accessibility, with a particular focus on the deaf community and British Sign Language (BSL). On Instagram, they explore topics ranging from BSL interpretation in media and politics to the potential of new technologies like Auracast. Liam also delves into broader disability issues, advocating for inclusive design and challenging societal attitudes. Their content consistently highlights areas where accessibility is lacking, pushing for greater inclusion across public services and media.
Are you a brand that’s partnered with Liam O'Dell?
Verify your partnership![BBC News swaps its 7am signed bulletin for a 6pm bulletin from Monday 📺
For more on the schedule change, head over to LiamODell.com.
🎥: BBC News PR.
[Video description: A white man with short black hair, glasses and a black suit signs to the camera.
Transcript: Hello, this is an importance announcement about the signing slots on the BBC News Channel. The timings of which are going to change. Up until now, the signing slots have been from 7-7:30am, 8-8:30am, 1-2pm, coming out for the sport. That’s going to change from Monday 2nd February. The signing slots will now be 8-8:30am, 1-2pm, coming out for the sport, and 6-6:30pm. The weekend slots stay the same, that’s 7am. Please share this information with your friends and family. Thank you.’]
#BritishSignLanguage #BBC #BBCNews #BSL](/_next/image?url=https%3A%2F%2Fd2jmt1ah33cxcs.cloudfront.net%2Fthumbnails%2F3821823544137013908%2F27cdd51e-be5e-4103-b1aa-bcae1b79a16b.png&w=3840&q=75)
![The most pressing international issue, inaccessible to thousands. 😡
The full story, as always, is over on LiamODell.com.
[Video description: Sir Keir Starmer, a white man with short grey hair and a black suit, speaks behind a wooden lectern. Text appears as he does so which reads: ‘Greenland: Keir Starmer holds inaccessible news conference’, ‘No British Sign Language interpreter was provided’ and ‘Downing Street has been approached for comment’.
Transcript: Events are moving fast, and in moments like this, what matters most is being clear about the values and the interests that guide us, even as circumstances change. Any decision about the future status of Greenland, belongs to the people of Greenland, and the kingdom of Denmark, alone. That right is fundamental, and we support it. The use of tariffs against allies is completely wrong. It is not the right way to resolve differences within an alliance. This government’s approach is rooted in a simple belief that we must use every tool of government - domestic and international - to fight for the interests of ordinary people. At home, that means active government.]
#KeirStarmer #Greenland #Deaf #SignLanguage #UKPolitics](/_next/image?url=https%3A%2F%2Fd2jmt1ah33cxcs.cloudfront.net%2Fthumbnails%2F3813577590556463526%2Ff2c39420-0341-4c95-b451-2f8c9193f59d.png&w=3840&q=75)
![Auracast will be *revolutionary*… 🤯
But we must consider it as part of a wider accessibility ecosystem.
A pleasure to join @asbellavia and Paul Daft of GN Hearing on @thisweekinhearing to discuss the recent Auracast roundtable in London and the exciting potential of this Bluetooth technology.
Tune in to the full conversation over on YouTube.
[Video description: Liam talks into the camera. He’s being interviewed on Zoom. Until ‘…mean by that…’, text appears at the top of the screen which reads: ‘What is plurality of access?’
Transcript: I think I said ‘plurality of access’ and what I mean by that is that we should not be prescriptive with access - not least in terms of access to the arts. You’ve got different kind of [technologies]. I wasn’t, for one second in opening that roundtable, saying, ‘let’s just put all the efforts into Auracast and abandon all of those’, because people will prefer choice, but they will also have preferences around which tech they wanted to use. There was this sense that the Auracast is the best quality audio, but then at the same time, understanding that Auracast can certainly be the main driver, but it should be part, and complementary to, a wider, audio accessibility landscape, shall we say?’]
#Auracast #Accessibility #Technology #Disability #Deaf](/_next/image?url=https%3A%2F%2Fd2jmt1ah33cxcs.cloudfront.net%2Fthumbnails%2F3809426215165502646%2Ffb909785-da5e-4324-9411-7d201f52e259.png&w=3840&q=75)
![How would you answer this question? 🤔
I also can’t help but feel like you wouldn’t ask this as an employer if your workplace was diverse and disability-inclusive…
[Transcript: I can’t be the only one who thinks this is a terrible interview question to ask? It’s the CEO of ride-hailing service Lyft who asks job applicants this question, and he says he wants candidates to “close their eyes and ears and imagine what that feels like, then be able to describe the experience to me in detail, including what someone in that position might need”. He adds: “That’s how I know I’ve got someone who can build great customer-obsessed experiences.” And look, I get how it can invite candidates to put themselves in the shoes of a specific customer and a particular use case, and it gets people thinking about accessibility, which is good… It still inadvertently operates on the assumption that a standard car isn’t an accessible vehicle for a deaf person to operate, leaning into the myth that deaf people can’t drive, and I think that overrides any genuine consideration of accessibility, because people will likely think about developing a new car from scratch based on the question’s framing, over adapting an existing vehicle. Deaf people absolutely can drive. I have a driving licence myself, and of course, driving is more about visual input and awareness than it is about hearing. Honestly, I’m trying to think of specific enhancements a deaf person might need and I’m struggling. Let me know how you’d answer this question in the comments below.
Video description: Liam is wearing a black coat and talking to the camera. Above him is a screenshotted news headline which reads: ‘The curveball questions
CEOs are asking job seekers amid Gen Z’s hiring nightmare: ‘Design a car for a deaf person’. Underneath this is the text, ‘Do not ask this’. The screenshot disappears after Liam says ‘to ask’ and the text disappears after Liam says ‘might need’. The rest of the video sees Liam continuing to talk to the camera.]
#JobInterview #InterviewQuestions #Deaf #Disability #HumanResources](/_next/image?url=https%3A%2F%2Fd2jmt1ah33cxcs.cloudfront.net%2Fthumbnails%2F3805157667949934789%2Fcaf5cc9d-f422-4f0a-b9f2-0334cf2d50e4.png&w=3840&q=75)
Who is Liam O'Dell’s audience?
Liam O'Dell's audience is likely composed of individuals interested in accessibility, the deaf community, and disability advocacy, with a strong presence in the UK. Their engagement signals suggest a highly motivated group, as his Instagram engagement rate of 2.07% surpasses the typical benchmark (1.5%), indicating a strong connection and active interest in his content. This suggests a high-quality audience that is receptive to his message and likely to engage deeply with his creator profile on Nutcake.
Which creators are similar to Liam O'Dell?
If you're looking for creators like this creator, partner with those who champion accessibility and the Deaf community, perfect for brands prioritizing inclusivity and diverse representation.
Georgia Meacham
Instagram @georgiameacham
This creator shares content focused on health and wellness technology, particularly Apple's accessibility features for hearing, heart, and sleep health. They also discuss learning British Sign Language (BSL), advocating for deaf representation in media, and exploring inclusive fashion and beauty products. The creator highlights personal experiences with hearing aids and promotes awareness and acceptance of the deaf community.
Charis
TikTok @hipster_sunshine · Instagram @hipster.sunshine
This creator shares videos discussing their experiences as a deaf individual, often using British Sign Language. They talk about using hearing aids and assistive technology like captioning glasses. The creator also touches on personal topics such as mental health, queer identity, and everyday life observations. Some content includes humorous takes on situations and creative transitions for different occasions like Halloween.
Asha
TikTok @justmecameil · Instagram @justmecameil
This creator shares their journey with cochlear implants and the related surgery process. They document the daily experiences of recovery, including challenges and moments of feeling better. The creator also touches on everyday life, such as shopping mishaps, and discusses topics relevant to the deaf community and working within the NHS.
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