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Liah Yoo

This creator discusses skincare ingredients, offering opinions on which are overrated and underrated, and reviews various products. They also share insights into the beauty industry, explaining different supply chain models and the importance of vertical integration. Additionally, the creator talks about their experiences as an AAPI founder and shares advice for aspiring entrepreneurs. They also cover topics such as sun protection, fertility testing, and cosmetic procedures like Ultherapy.

Where to find Liah Yoo

Instagram ·liahyoo
Followers247K
Avg views77K
Engagement2.0%
Sourced from public data

Stats updated May 2026 · Stats don't look quite right?

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What kind of content does Liah Yoo make?

Liah Yoo offers a unique blend of in-depth skincare ingredient analysis and candid product reviews on Instagram. She also provides valuable insights into the beauty industry, demystifying supply chains and the power of vertical integration. As an AAPI founder, Liah shares her entrepreneurial journey and offers advice for aspiring business owners, while also touching on topics from sun protection to cosmetic procedures.

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How much is enough sunscreen? Tldr... MORE THAN WHAT YOU THINK IS ENOUGH!

2 mg/cm² rule is the scientific standard used to test and determine the Sun Protection Factor (SPF) on all sunscreens. Basically saying you should apply exactly 2 milligrams of sunscreen for every square centimeter of skin to achieve the labeled spf. To average head size, this comes down to 1/2 teaspoons worth of sunscreen for face, neck and ears. For your face itself, it’s around 1/4 teaspoon of sunscreen. 

@capri.corneum recently did an enlightening post about how 2 fingers of #sunscreen might not be enough - a method I religiously used myself too. 

Every sunscreen has a different viscosity so this may not apply to more fluid or thicker sunscreens than the @KraveBeauty beet the sun* but this is approximately how much I need to apply all over my face, neck, and ears to get the SPF 40.

How much sunscreen are you applying? And are you reapplying?

*KraveBeauty is my own brand
We launched on Amazon in late 2024
→ hit seven figures immediately
→ double-digit growth since

And we’re not the only ones. #ad Amazon is leveling the playing field for small businesses. You can support small businesses in Amazon’s store by looking for the Small Business badge while shopping.

Link in bio to learn more about @amazon ‘s 2025 Small Business Empowerment Report.
I was watching @lilyhilltallowco’s video and realized how rare (and honestly impressive) true vertical integration is in beauty.

Some brands spend years building relationships with farms, labs, and manufacturers. Others can launch a product in 6 weeks without ever developing a formula themselves.

This is a breakdown of the 3 major beauty supply chain models... and why understanding them changes the way you look at skincare. 

Follow for more beauty industry deep dives 👀
got asked about my experience as an AAPI founder and honestly… it made me stop and reflect 🥹
i’m so grateful for the AAPI women in the k-beauty community who came before me. they made so much of this possible 🫶🏼 and to anyone just starting out: find your north star and protect it🌟

Who is Liah Yoo’s audience?

Liah Yoo's audience is likely comprised of consumers interested in evidence-based skincare, beauty industry insights, and entrepreneurship, with a potential appreciation for AAPI founder stories. Their engagement signals suggest they are actively seeking product reviews and ingredient breakdowns, as indicated by her 1.99% Instagram ER, which slightly outperforms the benchmark for the platform. This audience demonstrates a strong interest in informed purchasing decisions and potentially aspiring entrepreneurs within the beauty space, suggesting high-quality engagement and receptiveness to authentic content.

Which creators are similar to Liah Yoo?

If you're looking for creators like this creator, you'll love those who champion transparent skincare ingredients, dissect the beauty industry, and share inspiring entrepreneurship journeys from AAPI founders.

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