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Liah Yoo

This creator discusses skincare ingredients, offering opinions on which are overrated and underrated, and reviews various products. They also share insights into the beauty industry, explaining different supply chain models and the importance of vertical integration. Additionally, the creator talks about their experiences as an AAPI founder and shares advice for aspiring entrepreneurs. They also cover topics such as sun protection, fertility testing, and cosmetic procedures like Ultherapy.

Where to find Liah Yoo

Instagram ·liahyoo
Followers247K
Avg views77K
Engagement2.0%
Sourced from public data

Stats updated May 2026 · Stats don't look quite right?

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What kind of content does Liah Yoo make?

Liah Yoo shares in-depth skincare ingredient analysis and honest product reviews on Instagram. She also offers a unique perspective on the beauty industry, demystifying supply chains and the power of vertical integration. As an AAPI founder, Liah provides valuable entrepreneurial advice, drawing from her own experiences and covering topics from sun protection to cosmetic procedures.

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How much is enough sunscreen? Tldr... MORE THAN WHAT YOU THINK IS ENOUGH! 2 mg/cm² rule is the scientific standard used to test and determine the Sun Protection Factor (SPF) on all sunscreens. Basically saying you should apply exactly 2 milligrams of sunscreen for every square centimeter of skin to achieve the labeled spf. To average head size, this comes down to 1/2 teaspoons worth of sunscreen for face, neck and ears. For your face itself, it’s around 1/4 teaspoon of sunscreen. @capri.corneum recently did an enlightening post about how 2 fingers of #sunscreen might not be enough - a method I religiously used myself too. Every sunscreen has a different viscosity so this may not apply to more fluid or thicker sunscreens than the @KraveBeauty beet the sun* but this is approximately how much I need to apply all over my face, neck, and ears to get the SPF 40. How much sunscreen are you applying? And are you reapplying? *KraveBeauty is my own brand
We launched on Amazon in late 2024 → hit seven figures immediately → double-digit growth since And we’re not the only ones. #ad Amazon is leveling the playing field for small businesses. You can support small businesses in Amazon’s store by looking for the Small Business badge while shopping. Link in bio to learn more about @amazon ‘s 2025 Small Business Empowerment Report.
I was watching @lilyhilltallowco’s video and realized how rare (and honestly impressive) true vertical integration is in beauty. Some brands spend years building relationships with farms, labs, and manufacturers. Others can launch a product in 6 weeks without ever developing a formula themselves. This is a breakdown of the 3 major beauty supply chain models... and why understanding them changes the way you look at skincare. Follow for more beauty industry deep dives 👀
got asked about my experience as an AAPI founder and honestly… it made me stop and reflect 🥹 i’m so grateful for the AAPI women in the k-beauty community who came before me. they made so much of this possible 🫶🏼 and to anyone just starting out: find your north star and protect it🌟

Who is Liah Yoo’s audience?

Liah Yoo's audience is likely comprised of beauty enthusiasts and aspiring entrepreneurs interested in ingredient-focused skincare and the business side of the beauty industry. Their intent signals are strong, indicated by an engagement rate of 1.99% on Instagram, which slightly outperforms the platform benchmark of 1.5%. This suggests a highly receptive and engaged community that values in-depth product reviews and insights from an AAPI founder. The quality of engagement is expected to be high, with followers actively seeking educational content and potentially inspired by her entrepreneurial journey.

Which creators are similar to Liah Yoo?

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Dr. Neera Nathan

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This creator is a dermatologist who shares advice on skincare and haircare. They review and rate various beauty products, often comparing drugstore alternatives to more expensive brands. Topics include acne treatment, anti-aging, hair repair, and personal hygiene. The creator also discusses viral beauty trends and offers tips on how to use products effectively for different skin and hair types.

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