What kind of content does Lexi Wardell make?
Lexi Wardell shares engaging video content on TikTok and Instagram, focusing on beauty and skincare. Her authentic reviews and demonstrations cover everything from luxury to drugstore finds, including makeup, facials, and hair care. Beyond beauty, Lexi offers a glimpse into her Dallas lifestyle with holiday shopping guides, outfit ideas, and home styling tips, making her a relatable voice for fashion and lifestyle inspiration.
Are you a brand that’s partnered with Lexi Wardell?
Verify your partnership
Who is Lexi Wardell’s audience?
Lexi Wardell's audience is primarily interested in beauty, skincare, makeup, fashion, and lifestyle content. Her TikTok engagement rate (5.69%) significantly outperforms industry benchmarks (e.g., TikTok ~3.0%), indicating a highly receptive and active follower base. While her Instagram engagement (0.57%) is below benchmark (e.g., Instagram ~1.5%), her strong TikTok performance suggests potential for growth and high-quality engagement on Nutcake, particularly from users seeking aspirational and trend-driven content within the beauty and lifestyle space.
Which creators are similar to Lexi Wardell?
If you're looking for creators like this creator, you'll love discovering influencers who share their passion for beauty, skincare, makeup, fashion, and everyday lifestyle inspiration.
Abiodun | Dallas Fashion + Beauty Content Creator
Instagram @abzstylz
This creator shares content related to beauty and fashion. They create videos reviewing makeup products, such as lipsticks and foundations, and skincare items, including serums and moisturisers. They also feature fashion content, showcasing outfits from various brands and discussing seasonal trends. Additionally, the creator sometimes shares lifestyle content, such as self-care rituals and travel experiences.
Kiran J Meghani
Instagram @kiranjmeghani
This creator often posts videos about beauty and fashion. They share tutorials for makeup looks, such as soft glam and smokey eyes, and showcase beauty products. They also feature fashion hauls, sharing outfits and accessories, including shoes and bags. The creator also posts lifestyle content, like day-in-the-life vlogs and home decor updates, alongside hair care tips and styling using specific tools and products.
Brittany Allyn
Instagram @brittanyallyn
This creator shares content focused on beauty and fashion. They review skincare products such as cleansers, serums, and lip SPF, often highlighting partner brands and new product launches. The creator also discusses fashion, including capsule wardrobes, vintage finds, and outfit inspirations, sometimes referencing specific designers and brands. Additionally, they share snippets of their daily life in New York City, which include activities like making charm bracelets and enjoying afternoon tea.
Frequently asked questions
Sign in to view Lexi Wardell's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lexi Wardell today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lexi Wardell on your creator campaign.