What kind of content does Layla make?
Layla’s TikTok and Instagram channels are a delightful exploration of all things ice cream and dessert. She shares mouthwatering videos of milkshakes, sundaes, and knickerbocker glories, often filmed within her charming ice cream shop. Expect to see highlights of unique flavors and menu items, alongside playful, trending content featuring her shop's mascot set to popular music.
Are you a brand that’s partnered with Layla?
Verify your partnership
Who is Layla’s audience?
Layla's audience is likely comprised of dessert enthusiasts and foodies in GB, actively seeking visually appealing and indulgent content. Their high engagement rate on TikTok (4.25%, significantly above the ~3.0% benchmark) indicates strong interest and receptiveness to her ice cream and dessert creations. This suggests a high-quality audience with a clear intent to discover new treats and potentially patronize food establishments. While her Instagram following is smaller, the 2.54% ER also surpasses the ~1.5% benchmark, reinforcing the audience's positive interaction with her content.
Which creators are similar to Layla?
If you're looking for creators like this creator, you'll find them perfect for brands targeting dessert lovers and those who enjoy indulgent, sweet treats.
BubbleCiteaPlymouth
TikTok @bubbleciteaplymouth
This creator posts videos about making and promoting bubble tea drinks. They showcase various flavours, including seasonal specials like pistachio and Halloween-themed drinks. The creator also features promotional content for merchandise such as mystery pins and keyrings, and highlights special offers and collaborations.
Morgan Chomps
Instagram @morganchomps
This creator reviews a variety of food products, including new and unreleased sweets from brands like Hershey's. They also try desserts from supermarket bakeries, such as Walmart's cake sandwiches and dessert cups. The creator shares their opinions on limited-edition items from popular chains like Taco Bell and Chick-fil-A, and also experiments with making homemade versions of popular desserts like Ben & Jerry's ice cream.
Big Daddy B's Foods
TikTok @bigdaddybsfoods
This creator reviews new food items, focusing on limited-time offers from fast-food chains like McDonald's, and seasonal treats such as Easter eggs. They also explore various restaurants, sharing their experiences with dishes like carvery roasts, chicken wings, and Chinese buffets. The creator often rates the food and drinks they try, providing opinions on taste and quality.
Frequently asked questions
Sign in to view Layla's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Layla today
You can use Nutcake’s agentic tools for free. Sign up today to work with Layla on your creator campaign.