What kind of content does Layla make?
Layla's feed is a delightful dive into the world of ice cream and decadent desserts. On TikTok, she brings her vibrant ice cream shop to life, showcasing everything from creamy milkshakes to towering sundaes, often with a playful, trending twist featuring her shop's mascot. Her content offers a sweet and engaging look at delicious treats and unique flavors, making it perfect for brands looking to connect with a dessert-loving audience.
Are you a brand that’s partnered with Layla?
Verify your partnership
Who is Layla’s audience?
Layla's audience is likely comprised of dessert enthusiasts and foodies in Great Britain, actively seeking visually appealing and indulgent content. Their intent signals are strong, indicated by a high engagement rate (ER) on TikTok (4.25%), significantly surpassing the benchmark (3.0%). This suggests a highly receptive and interactive community. While her Instagram following is smaller, its ER (2.54%) also performs above benchmark (1.5%), pointing to quality engagement across platforms. This creator's audience is primed for sponsored content related to sweet treats and food experiences.
Which creators are similar to Layla?
If you're looking for creators like this creator, partner with those who craft mouthwatering content showcasing decadent ice cream, milkshakes, and sundaes for your dessert-loving audience.
BubbleCiteaPlymouth
TikTok @bubbleciteaplymouth
This creator posts videos about making and promoting bubble tea drinks. They showcase various flavours, including seasonal specials like pistachio and Halloween-themed drinks. The creator also features promotional content for merchandise such as mystery pins and keyrings, and highlights special offers and collaborations.
Morgan Chomps
Instagram @morganchomps
This creator reviews a variety of food products, including new and unreleased sweets from brands like Hershey's. They also try desserts from supermarket bakeries, such as Walmart's cake sandwiches and dessert cups. The creator shares their opinions on limited-edition items from popular chains like Taco Bell and Chick-fil-A, and also experiments with making homemade versions of popular desserts like Ben & Jerry's ice cream.
Big Daddy B's Foods
TikTok @bigdaddybsfoods
This creator reviews new food items, focusing on limited-time offers from fast-food chains like McDonald's, and seasonal treats such as Easter eggs. They also explore various restaurants, sharing their experiences with dishes like carvery roasts, chicken wings, and Chinese buffets. The creator often rates the food and drinks they try, providing opinions on taste and quality.
Frequently asked questions
Sign in to view Layla's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Layla today
You can use Nutcake’s agentic tools for free. Sign up today to work with Layla on your creator campaign.