What kind of content does Laura Durkin make?
Laura Durkin offers a delightful mix of practical home content and engaging personal updates on TikTok. Her videos showcase clever cleaning and organization hacks, alongside fun DIY projects like creating crystal art kits. Brands will appreciate her authentic TikTok Shop reviews and her relatable commentary on popular TV shows, all delivered with a friendly and approachable tone.
Are you a brand that’s partnered with Laura Durkin?
Verify your partnership
Who is Laura Durkin’s audience?
Laura Durkin's audience is likely comprised of individuals in the UK interested in home improvement, practical lifestyle tips, and lighthearted entertainment. Their intent signals are strong, driven by engagement with cleaning hacks, organization solutions, and DIY projects, further amplified by interest in TikTok Shop reviews. With a TikTok engagement rate of 3.82%, Laura is performing above the benchmark (3.0%), indicating a highly receptive and active community that is likely to respond well to product recommendations and sponsored content.
Which creators are similar to Laura Durkin?
If you're looking for creators like this creator, target audiences who love satisfying cleaning transformations, clever organization hacks, and relatable commentary on their favorite TV shows.
Olivia Power
TikTok @lunarliv__
This creator shares videos on a variety of topics, including home decor, such as disco balls and painting hacks. They also discuss wellness and self-care, featuring products like castor oil and supplements for hair growth and energy. The creator touches upon personal experiences, including motherhood and healing journeys, and shares insights from their workshops. They also mention items they have purchased due to trends on the app.
Lou
TikTok @louisemcdermott92
This creator shares videos about various aspects of their daily life. They showcase home organisation tips, focusing on furniture like chests of drawers and storage units. The creator also posts content related to fashion, including clothing hauls, outfit inspiration, and sporty attire. Additionally, they review beauty products, demonstrating hair styling tools and makeup. Some videos also touch on family life and gardening projects.
Elizabeth B
TikTok @elizabethbx
This creator shares videos about a range of lifestyle topics. They showcase their purchases, including phone cases, beauty advent calendars, and home organisation items. The creator also posts about their travel experiences, featuring destinations such as Thailand. Additionally, they share content related to popular culture, like edits from the Harry Potter films and references to Taylor Swift's Eras Tour.
Frequently asked questions
Sign in to view Laura Durkin's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Laura Durkin today
You can use Nutcake’s agentic tools for free. Sign up today to work with Laura Durkin on your creator campaign.