What kind of content does Lashes make?
Lashes shares vibrant cooking content across TikTok and Instagram, featuring everything from comforting roast dinners to fresh sushi and kid-friendly meals. They bring a playful and educational approach, evident in their 'Get the Kids in the Kitchen' workshops, and also offer glimpses into their travel adventures and event hosting. Brands looking to connect with an audience interested in family, food, and lifestyle will find a warm and engaging voice here.
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Who is Lashes’s audience?
Lashes' audience is likely composed of parents and home cooks in GB seeking accessible, family-friendly recipes and travel inspiration. Their high engagement rates on both TikTok (7.62% ER) and Instagram (17.95% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong potential for brand partnerships focused on food products, kitchenware, or family travel experiences, as their followers demonstrate a clear intent to engage with relevant content and are likely to respond positively to targeted promotions.
Which creators are similar to Lashes?
If you're looking for creators like this creator, you'll find them perfect for brands targeting families interested in easy recipes, kid-friendly cooking, and culinary travel inspiration.
Nessie Welschinger
TikTok @cookingwithkidsco · Instagram @cookingwithkidsco
This creator shares a variety of recipes, including sweet treats like churros and flapjacks, and savoury dishes such as pasta sauce and beetroot orzo. They also post about healthy options like gluten-free brownies and pancakes, often incorporating hidden vegetables. The creator's content includes family-friendly activities, holiday ideas like Halloween and Christmas crafts, and reviews of family days out.
Shivone Konglar
TikTok @its_simply_shiv · Instagram @chef.shiiv
This creator shares videos about cooking, often showcasing meals with high protein content and recipes for dishes like salmon or gnocchi. They also post about their fitness journey, including gym workouts and achieving weight loss goals. The creator frequently shares personal reflections and positive affirmations alongside their lifestyle content.
Sevda
TikTok @sevda.ela · Instagram @sevy.ela
This creator shares videos about their daily life, often featuring meals they prepare and eat, sometimes with their daughter Ella. They document various dishes, from homemade lasagne and pizza to takeaways like fish and chips. The content also includes shopping hauls, personal milestones such as learning to ride a bike, and discussions about everyday topics like choosing schools and beauty products.
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