What kind of content does Lashes make?
Lashes shares vibrant cooking tutorials on TikTok and Instagram, featuring everything from comforting roast dinners to fresh sushi and kid-friendly meals. They're passionate about inspiring families through their involvement in 'Get the Kids in the Kitchen' workshops, making cooking accessible and fun for all ages. Beyond the kitchen, Lashes also offers glimpses into their travel adventures and event hosting experiences.
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Who is Lashes’s audience?
Lashes' audience is likely comprised of parents and home cooks in GB seeking accessible, family-friendly recipes and culinary inspiration. Their high engagement rates (TikTok 7.62%, Instagram 17.95%) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and interactive community. This suggests strong potential for brand partnerships focused on food products, kitchenware, or family-oriented travel, as their followers actively seek and respond to relevant content.
Which creators are similar to Lashes?
If you're looking for creators like this creator, you'll find them perfect for brands targeting families interested in easy recipes, fun kitchen activities for kids, and culinary inspiration for busy households.
Nessie Welschinger
TikTok @cookingwithkidsco · Instagram @cookingwithkidsco
This creator shares a variety of recipes, including sweet treats like churros and flapjacks, and savoury dishes such as pasta sauce and beetroot orzo. They also post about healthy options like gluten-free brownies and pancakes, often incorporating hidden vegetables. The creator's content includes family-friendly activities, holiday ideas like Halloween and Christmas crafts, and reviews of family days out.
Shivone Konglar
TikTok @its_simply_shiv · Instagram @chef.shiiv
This creator shares videos about cooking, often showcasing meals with high protein content and recipes for dishes like salmon or gnocchi. They also post about their fitness journey, including gym workouts and achieving weight loss goals. The creator frequently shares personal reflections and positive affirmations alongside their lifestyle content.
Alisa Gardiner
TikTok @familymealswithailsa · Instagram @family_gardiner
This creator posts videos about family life and cooking. They share recipes for homemade meals, including pizzas, pancakes, curries, and traybakes. They also document family activities like vlogs, grocery shopping hauls, and special occasions like Easter. Additionally, the creator shares content related to their wellness and fitness journey, including running and mental health.
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