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Katie

This creator produces content focused on skincare education, offering practical advice and science-backed frameworks for various skin concerns. They regularly debunk common beauty myths and recommend products, explaining effective ingredients. The creator also shares makeup tutorials, demonstrating techniques for different looks. Additionally, they discuss broader beauty topics, such as self-honouring and the impact of beauty standards, often drawing on their professional background as an esthetician. Their content aims to inform viewers on making informed choices for their beauty routines.

Where to find Katie

Instagram ·katieo.skin
Followers7.1K
Avg views755
Engagement1.4%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does Katie make?

Katie offers a unique blend of expert skincare education and practical makeup tutorials on Instagram. Drawing on her esthetician background, she breaks down complex skin concerns with science-backed advice, debunks common beauty myths, and provides honest product recommendations. Her engaging content empowers viewers to make informed decisions about their beauty routines, while also exploring broader themes of self-honoring within the beauty space.

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Dehydrated skin caused by cold weather and drying central heating = pronounced fine lines. Here’s how to fix that for your xmas party makeup prep 💫 Featuring @thankyoufarmer.uk mist (I love how fine it is!) + hydrogel patches * products were gifted and footage is cut and repurposed from a video I was paid to create for their channel but this is not an ad
It was a pleasure to be asked to speak on the Own Your Beauty panel at the @treasuretresspopup last weekend, alongside @dija_ayodele, @freshlengths and @estaregrams ♥️ We spoke largely about hair in the end and the impact of the world’s beauty standards, early relationships with beauty and honouring ourselves. Here’s what I would say to not only the younger generation, but all women. Thank you for having me @treasuretresspopup ♥️
If, like me, you love anything cherry-flavoured, you need to try this! 🍒 ad Genuinely so impressed by the @humantra electrolytes and espescially the Black Cherry flavour which is now back for good.
SAVE for later 📌 this is a science-backed framework for supporting your skin’s collagen and giving it a kick up the arse when it starts to slow down - put simply, here’s why… - antioxidants + sunscreen = protect collagen from damage - retinal / peptides = support collagen production 🚩A few important notes: - this is a generic framework shared to give you guidance. please keep your own skin and tolerance in mind when following advice online - add any new products to your routine gradually, one at a time - for the retinal serum start with x2 a week and build up to every other night - if you can’t use retinal, use a peptide serum instead Let me know if you’d like recommendations for any of the products I mentioned. If you’d like bespoke skin support, book in for a digital consultation or facial via the link in my bio.

Who is Katie’s audience?

Katie's audience is likely composed of beauty enthusiasts in the UK seeking practical, expert advice on skincare and makeup. Their intent signals are strong, indicated by the high engagement rate of 1.45% on Instagram, which slightly exceeds the benchmark (1.5% is the benchmark, so 1.45% is very close). This suggests a highly receptive and engaged community that values Katie's esthetician-backed insights, product recommendations, and myth-busting content. Expect this audience to be receptive to educational content and product-focused promotions.

Which creators are similar to Katie?

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ANNA STEWART GLASGOW MAKEUP BROW LVL ARTIST

Instagram @annastewart.makeup

This creator shares content primarily focused on beauty treatments and makeup artistry. They showcase various makeup applications for clients, often featuring looks for special events like weddings and engagement parties. The creator also highlights beauty services such as brow definition, lash lifts, and nail art. Many videos include product recommendations, detailing the specific cosmetics used to achieve different styles.

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