What kind of content does Katie make?
Katie offers an authentic glimpse into her life as a mother of young daughters, sharing relatable moments from family outings to farm visits and seasonal traditions. She also candidly discusses navigating the return to work and the joys and challenges of motherhood. Beyond family life, Katie's Instagram feed features inspiring travel diaries from destinations like New York and across the UK, alongside chic lifestyle content focusing on fashion and home decor.
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Who is Katie’s audience?
Katie's audience is likely comprised of UK-based parents and caregivers seeking relatable content on family life, travel, and everyday parenting tips. Their high engagement rate (12.98% ER) on Instagram significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly invested and responsive community. This suggests strong potential for driving conversions and fostering brand loyalty through authentic partnerships.
Which creators are similar to Katie?
If you're looking for creators like this creator, you'll find inspiration for family adventures, everyday parenting tips, and relatable lifestyle content perfect for busy moms.
Amy Brook
Instagram @amyvbrook
The creator shares content about everyday life as a mother to a toddler. Their videos often feature outfit inspiration, focusing on comfortable and colourful clothing suitable for mums, with links to where items can be purchased. They also share tips on saving money, particularly on food shops, and discuss relatable aspects of motherhood, such as the challenges and joys of raising young children. Additionally, the creator documents family activities and experiences, including holidays and days out.
Hannah Jones
Instagram @byhannahjones
This creator shares content about their family life, focusing on moments with their four children. They also share home decoration ideas, particularly seasonal styling and organisation tips. The creator discusses their experiences with DIY projects and creating a comfortable home environment. Additionally, they touch upon their work and the freedom it provides, often relating it back to family experiences and memory-making.
Alexis Mason
Instagram @alexisjmason_
This creator shares content about their life as a mother of four in the UK. Their videos often feature family activities, such as cooking, shopping trips, and days out. They also share content related to self-care, including spa days and skincare routines. Additionally, the creator discusses their experiences with motherhood, lifestyle, and their journey of building a presence online.
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