@joyjah | Creator profile on Nutcake

What kind of content does Joyjah Estrada make?

Joyjah Estrada offers a vibrant mix of beauty and lifestyle content on Instagram. Her feed features detailed hair care routines for diverse hair types, alongside honest product reviews that span both drugstore and luxury brands. Beyond hair, she showcases inspiring makeup looks, stylish fashion outfits, and captivating travel experiences, making her a go-to for brands seeking authentic engagement with a discerning audience.

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Content categories

Beauty

Fashion

Lifestyle

Travel

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Quick & easy for when your curls start looking frizzy and lose their shape. #curlyhair #hairtips

Products Used:
@vegamour GRO Hair Serum
@livingproofinc Perfect Hair Day Style Refresh Mist
@dysonusa Coanda2x diffuser
@moroccanoil Treatment Mist

Not every product earns a permanent spot in my routine, but @cecred Reconstructing Treatment Mask has for over two years now. 🤎✨

The strength, shine, and definition I get after every treatment make it worth it every single time. If you’re on a healthy hair journey, this is one I’d highly recommend adding to your routine.

#CecredPartner #HealthyHairJourney #Cecred

Let’s compare a $992.99 high end curly hair routine vs. a $105.27 drugstore curly hair routine. 👀💰💎

Got inspired by the Blowout Queen, @abigaillinnn 😍 and wanted to share some of my go to curly hair products, from affordable drugstore finds to high end products that I love and that WORK!! ➰✨

Which side are you choosing? 👀

Here are the products:
Drugstore

@pantene Shampoo
@lorealpro Conditioner
@garnierfr Air Dry Cream
@sheamoisture Curl Cream
@tresemme Extra Hold Gel
Sun Beam Hair Dryer
@dove Repair Oil

High End

@kerastase_official Première Shampoo
@kerastase_official Première Conditioner
@gisou 5-in-1 Styling Milk
@theouai Curl Crème
@olaplex Curl Defining Gel
@moroccanoil Treatment Mist
@dyson Co-anda 2x

#curlyhair #washday #hairtok #drugstore #highendhaircare

Freckles supremacy ✨✨✨ black honey lips, glossy cheeks, bronze skin and brown eyes. 💋

@anua_global invisible matte SPF 50
@rhode pocket bronze stick
@makeupforever limitless brown artist pencil (eyes + lips)
@clinique black honey gloss (lips +cheek)

Who is Joyjah Estrada’s audience?

Joyjah Estrada's audience is likely comprised of individuals interested in beauty, fashion, and lifestyle content, primarily within the US. Their high Instagram engagement rate (6.06% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals for product recommendations and affiliate links related to hair care, makeup, and fashion, as well as interest in travel inspiration. The quality of engagement is demonstrably high, presenting a valuable opportunity for brands seeking authentic connection with a receptive audience.

Which creators are similar to Joyjah Estrada?

If you're looking for creators like Joyjah Estrada, you'll find inspiration for hair care, makeup looks, fashion outfits, and travel adventures that are perfect for style-savvy explorers.

Mikayla Nicole

Instagram @itsmikaylanicole

This creator posts videos about beauty and hair care. They often share tutorials for curly hairstyles, including how to style braids and buns. The creator also reviews makeup products, discussing their application and finish, and shares skincare routines. They have featured content about participating in a beauty campaign with Rare Beauty and Selena Gomez.

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Agathe Renou

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This creator posts content about beauty and hair care routines. They share tutorials on how to style curly hair, often featuring specific products and techniques. They also create videos discussing skincare and makeup, including reviews and application tips for various beauty brands. The creator also shares lifestyle content, such as summer routines and personal reflections.

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KAELIN FOX

Instagram @kaelin_fox

This creator shares content about their daily routines, focusing on skincare and haircare products. They showcase a range of beauty items, including LED masks, serums, and hair masks, often highlighting their personal experiences and results. The creator also posts about personal events like birthdays and holidays, sometimes featuring sponsored products and brand collaborations. They also share lifestyle content, such as travel snippets and gift ideas.

Beauty

Fashion

Lifestyle