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Jordan Howlett

This creator shares videos about attempting various recipes and food challenges, including making large or unusual food items like a 15-layer cake and a giant burrito. They also document trying out new gadgets and products, such as a flashlight glove and different Spider-Man masks. Additionally, the creator visits unique locations, explores local eateries, and shares their experiences with different types of cuisine.

Where to find Jordan Howlett

Followers18.5M
Avg views8.2M
Engagement9.2%
Sourced from public data

Stats updated May 2026 · Stats don't look quite right?

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What kind of content does Jordan Howlett make?

Jordan Howlett brings a playful and adventurous spirit to his content, primarily on TikTok and Instagram. He dives headfirst into ambitious food challenges, from crafting colossal cakes to tackling enormous burritos, alongside honest reviews of quirky gadgets and unique products. Jordan also invites his audience along for culinary explorations, showcasing hidden local gems and diverse global cuisines with an infectious enthusiasm.

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Who is Jordan Howlett’s audience?

Jordan Howlett's audience is likely comprised of food enthusiasts and adventurous eaters, drawn to his unique blend of recipe creation, challenging food experiences, and gadget reviews. Their intent signals are strong, indicating a desire for entertainment, culinary inspiration, and potentially product recommendations. With an impressive 9.23% engagement rate on Instagram, significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), his community demonstrates exceptionally high quality engagement and loyalty. This suggests a highly receptive and interactive audience, ripe for brand partnerships and product exploration.

Which creators are similar to Jordan Howlett?

If you're looking for creators like this creator, you'll love exploring unique recipes, thrilling food challenges, and exciting travel adventures.

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