What kind of content does Jo Placencio make?
Jo Placencio offers a vibrant mix of beauty and lifestyle content, primarily on Instagram. Her engaging videos delve into detailed skincare routines and makeup tutorials, featuring popular brands like Dermalogica and IT Cosmetics. Beyond beauty, Jo shares authentic insights into wellness, fragrance, and her experiences as a mother, often highlighting purchases from Ulta Beauty. Her relatable approach also extends to lifestyle moments, from attending events like the F1 Miami Grand Prix to personal reflections.
Are you a brand that’s partnered with Jo Placencio?
Verify your partnership
Who is Jo Placencio’s audience?
Jo Placencio's audience is likely comprised of individuals interested in beauty, skincare, and lifestyle content, with a significant segment likely being mothers. Their strong Instagram engagement rate of 2.25% surpasses the benchmark (1.5%), indicating a highly receptive and active follower base. This suggests a high intent to engage with product recommendations and lifestyle insights, making them an ideal audience for brands seeking authentic connection and conversion within the beauty and motherhood verticals.
Which creators are similar to Jo Placencio?
If you're looking for creators like this creator, you'll find relatable content for busy moms navigating skincare, makeup, and everyday lifestyle.
Tziporah
Instagram @grwtzi
This creator posts makeup tutorials and demonstrations. They showcase various makeup products and techniques, including achieving different looks like soft glam and purple-themed makeup. The content also features skincare routines and glimpses into their daily life, such as getting ready or unwinding. They often highlight specific beauty brands and their products.
Jenna Johnson Chmerkovskiy
Instagram @jennajohnson
This creator posts content related to beauty, fashion, and lifestyle. She shares makeup tutorials, including product recommendations and application techniques. The creator also shares videos about her family life, including her children, and discusses her experiences as a mother. Additionally, she posts content related to her career in performance, such as behind-the-scenes looks and travel vlogs.
Raven
Instagram @beautymavenraven
This creator shares content related to beauty and skincare, often featuring products from brands like Ulta Beauty, Thayers, and Covergirl. They also document aspects of their personal life, such as moving to new apartments in New York City and unboxing new computer equipment. The creator also shares home decor tips, including how to build a desk from IKEA furniture, and discusses personal finance relating to home purchases.
Frequently asked questions
Sign in to view Jo Placencio's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jo Placencio today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jo Placencio on your creator campaign.