What kind of content does Jo Placencio make?
Jo Placencio offers a vibrant blend of beauty and lifestyle content across Instagram. Her engaging videos delve into detailed skincare routines and makeup tutorials, featuring trusted brands like Dermalogica and IT Cosmetics. Beyond beauty, Jo shares authentic insights into wellness, fragrance, and hair color, often highlighting finds from Ulta Beauty. Her personal touch shines through in lifestyle vlogs, from attending events like the F1 Miami Grand Prix to relatable reflections on motherhood.
Are you a brand that’s partnered with Jo Placencio?
Verify your partnership
Who is Jo Placencio’s audience?
Jo Placencio's audience is likely comprised of individuals interested in beauty, skincare, and lifestyle content, with a significant segment also resonating with her motherhood journey. Their intent signals are strong, indicated by an engagement rate of 2.25% on Instagram, which surpasses the benchmark for the platform (1.5% ER). This suggests a highly engaged community that actively interacts with her content, implying a high quality of engagement and a strong potential for brand partnerships seeking authentic connection with beauty-conscious consumers and mothers.
Which creators are similar to Jo Placencio?
If you're looking for creators like this creator, you'll find relatable advice on skincare, makeup, and navigating life as a busy mom.
Jenna Johnson Chmerkovskiy
Instagram @jennajohnson
This creator posts content related to beauty, fashion, and lifestyle. She shares makeup tutorials, including product recommendations and application techniques. The creator also shares videos about her family life, including her children, and discusses her experiences as a mother. Additionally, she posts content related to her career in performance, such as behind-the-scenes looks and travel vlogs.
Nyma Tang
Instagram @nymatang
This creator shares content focused on beauty and skincare routines. They often feature product reviews and demonstrations, particularly for complexion products like concealers, foundations, and highlighters. The creator also discusses their personal journey with skincare, addressing concerns like dryness and hyperpigmentation, and shares lifestyle topics such as fitness and personal development.
chloetaylorroberts
TikTok @chloetaylorroberts
This creator shares makeup tutorials and reviews, often featuring products from brands like Huda Beauty and Dermalogica. They also post about skincare routines, showcasing different products and application techniques. Additionally, the creator shares short vlogs documenting daily activities, such as family outings and quick errands. The content includes unboxing videos for PR packages and tips for achieving a polished look. There are also videos related to cleaning and home organisation.
Frequently asked questions
Sign in to view Jo Placencio's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jo Placencio today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jo Placencio on your creator campaign.